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1. A new year, a new set of priorities: Tackling your 2023 budget

   Oliver Budworth writes on how to ensure long-lasting growth and make your budgets work harder in the face ... Gilroy’s Oliver Budworth writes on how to ensure long-lasting growth and make your budgets work harder ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Live reaction: Can ChatGPT write your B2B copy?

   Follow B2B copywriter David McGuire as he tries ChatGPT for the first time, to see if it’s ready to write ... there was nothing to worry about: computers might take the grunt work out of writing subject lines or social posts, ... but longer formats were safe; AI can’t read, so it can’t write in a way that feels authentic or meaningful. ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

3. Propolis marketing lead

   Developing powerful campaign messaging and writing compelling copy Establish and manage channel partnerships ...

   Jennie Barrick - 20/01/2023 - 14:41

4. Senior marketing researcher

   members (this role will require a strong writing ability). Present data using visualisation tools ...

   Jennie Barrick - 01/12/2022 - 09:19

5. Editor

   About you: · An Editor or Deputy Editor with at least four years of experience writing and editing copy. ...

   Jennie Barrick - 21/09/2022 - 13:09

6. Senior market researcher

   writing ability). Present data using visualisation tools to distil complex analysis and clearly ...

   Jennie Barrick - 21/09/2022 - 13:07

7. How to be creative in no ways that AI can

   – and we’ll write ourselves out of marketing’s future.  Thriving creatively in the age of AI therefore must ...

   Jason Miller - 29/06/2022 - 09:09

8. How to make your B2B marketing more creative

   perspective as creative director at a writing agency, I’ve seen firsthand how a brief that looks creative ...

   David McGuire - 13/06/2022 - 11:38

9. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   communications around webinars, LinkedIn campaigns and email marketing, content writing. Planning and supporting ...

   David Rowlands - 14/06/2022 - 09:49

10. Education, consistency and patience: The keys to retaining your customers

    constantly. Moreover, Clark writes, there is something to be said for doing the same thing—the boring or hard ...

    Rebecca Grimes - 06/06/2022 - 10:22

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