Marketing Areas​

Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism.

Trending Reports, Benchmarks And Models

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

Gain buy-in and budget for data projects with Dun & Bradstreet's 'Turning Data into ROI' report, featuring expert strategies, real-world insights, and proven methods to maximize data value and ROI.

Trending Articles

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its

Trending Podcasts

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

Trending Case Studies

Trending Webinars

Trending Videos

Learn how to transform into a commercial marketer and effectively showcase your contributions to revenue. This on-demand session provides strategies and insights to help you prove your value to your leadership team and secure their

Trending Events

The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more
The Propolis Marketing Leaders Series will bring senior-level US B2B marketers together across a series of virtual panels and presentations to explore the five key skills needed to become commercial revenue drivers and escape the
International B2B campaigns are notoriously complex. Not only do marketers have to navigate the range of obstacles that they face. Learn more about the upcoming leader's roundtable and register your interest below.
Gain new perspectives from within and beyond the marketing function, designed to help you position marketing as a growth driver, foster strong, professional relationships within the C-Suite, and ultimately succeed as a marketing leader.
Learn how to use tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.
The B2B Marketing Awards are internationally recognised as the gold standard for excellence in creativity and commercial effectiveness in B2B. The 2024 shortlist is now live!
Be in the room with 500+ of the world’s leading account-based marketers, from companies of every size. Hearing no-holds-barred case studies; learning what worked, and what didn’t.
Get inspired by the very latest innovation and intelligence from experts who are forging the way ahead in B2B, and be empowered to use marketing to fuel business growth.
The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more