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Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism.

Trending Reports, Benchmarks And Models

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

Trending Articles

In the current fast-changing business environment, B2B marketers often find themselves dealing with continuous changes, whether they come in the form of new strategies, technologies or organizational shifts. The report “Overcoming Transformation Fatigue” by Emergn

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI

Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing – the powerhouse of B2B Marketing growth.  Beginning with a proof of concept, the project

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro, and Ian Liddicoat, CTO & Head of Data Science, Adludio. The implications

Trending Podcasts

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

Trending Case Studies

Trending Webinars

Trending Videos

Learn how to transform into a commercial marketer and effectively showcase your contributions to revenue. This on-demand session provides strategies and insights to help you prove your value to your leadership team and secure their

Trending Events

The Propolis Marketing Leaders Series is a unique forum for top marketing executives in the US to come together to collaborate on innovative solutions, address key business challenges, and exchange insights.
International B2B campaigns are notoriously complex. Not only do marketers have to navigate the range of obstacles that they face. Learn more about the upcoming leader's roundtable and register your interest below.
Gain new perspectives from within and beyond the marketing function, designed to help you position marketing as a growth driver, foster strong, professional relationships within the C-Suite, and ultimately succeed as a marketing leader.
Learn how to use tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.
The B2B Marketing Awards are internationally recognised as the gold standard for excellence in creativity and commercial effectiveness in B2B. The 2024 shortlist is now live!
Be in the room with more than 400 of the world’s leading account-based marketers, from companies of every size. Hearing no-holds-barred case studies; learning what worked, and what didn’t.
Get inspired by the very latest innovation and intelligence from experts who are forging the way ahead in B2B, and be empowered to use marketing to fuel business growth.
The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more