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Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism.
Trending Reports, Benchmarks And Models
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
Trending Articles
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better understand this evolution and its implications for B2B marketing, I had the pleasure
In the current fast-changing business environment, B2B marketers often find themselves dealing with continuous changes, whether they come in the form of new strategies, technologies or organizational shifts. The report “Overcoming Transformation Fatigue” by Emergn
Once a year, we bring together the marketing leaders in our Propolis community for a day of networking, sharing perspectives and building collaboration. Unlike our other events, we keep the number of actual content and/or
The B2B Marketing Awards celebrate the best-of-the-best in B2B and with 27 categories and 300+ submissions, this year is no exception. Taking place on the 27th of November, this industry event is unmissable. So, which
As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI
Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing – the powerhouse of B2B Marketing growth. Beginning with a proof of concept, the project
I coined this title phrase some years ago, having often observed strong resistance to innovation and change in the corporate world. This was especially so when it comes to internal change management. So it was
No one can deny just how pervasive (or invasive) social media has become in our everyday life, and B2B is no exception. However, with great power comes greater responsibility, particularly when it comes to financial
FT Longitude and CogniClick have joined forces to enhance the commercial effectiveness of thought leadership, which is becoming increasingly essential for B2B brands in a competitive media environment. In light of this, B2B Marketing are delighted to invite
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned events B2B Ignite, The Global ABM Conference, and The B2B Marketing Awards, has announced the launch of the Propolis Marketing Leaders
Over the course of this Propolis community sprint, we’re seeking to bring our members together to answer one question: How can marketing leaders build trust and influence with fellow members of the C-Suite in order
Mental Health Awareness Week happens annually in the UK where according to Mind, 1 in 4 people experience a mental health problem every year. Running from 13-19 May, it gives everyone an opportunity to consider their
Trending Podcasts
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Trending Case Studies
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
Trending Webinars
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge
Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B
Are you looking to advance your AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss this webinar with Gravity Global. Join Josh Okun, Chief Innovation Officer, Gravity Global
Let’s face it; creating quality and engaging events can be challenging. With so many B2B events happening today, standing out has increasingly become more difficult. From clear goal-setting and understanding your audience to creating content
In August 2023, we officially launched the Community Index, a real-time dashboard of B2B marketing metrics for Propolis members. Since then, we’ve collected data on B2B marketing budgets, spend, return, customer acquisition, retention, team structures,
B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace. We’re going
The healthcare sector has certainly shifted in the last few years. From the pandemic to a shift to digital, marketing leaders have had to pivot their strategies at the drop of a hat. In an
Event type: Online Webinar Date: April 4 2024 Time: 3 p.m. GMT | 10 a.m. E.T For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising.
Revealing the latest data on the technology and software space in B2B marketing. Let’s face it – the tech sector is constantly evolving from customer growth expectations to tech stack investments and much more. Our
This webinar has ended. Click ‘Register’ to watch the session on-demand. Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive Officer, Oneninfive. Peter O’Neill, Lead Analyst, B2B Marketing Steve Kemish, Content, Creative
Event type: Online Webinar Date: March 27 2024 Time: 3 p.m. GMT | 10 a.m. ET Featuring: Mark Bornstein, VP of Marketing, ON24 Cheri Hulse, VP of Research, ON24 From AI to analytics, new tech
Event type: On-demand Webinar Google is sunsetting third-party cookies and by the end of the year they’ll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers
In today’s data-driven world, AI is rapidly transforming the marketing landscape… But how can marketers develop a personal relationship with AI to become more effective? Join Steve Mudd, Founder and CEO of Talentless AI, as
Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing Robert Norum, ABM & Demand Strategy Expert, B2B Marketing Peter O’Neill, Lead Analyst, B2B Marketing Account based marketing is fast realising its potential as a primary go-to-market
Trending Videos
Trending Events
- 27 June 2024, 4:00 PM BST
- February 5, 12, & 19, 2025 | Virtual
- 14 May 2024, B2B Marketing Offices, London, UK
- September 2025 I London, UK
- March 2025 I London, UK
- Wednesday November 27, 2024 | London, UK
- Wednesday November 6, 2024 I London, UK
- Wednesday July 2, 2025 I London, UK
- The winners have been announced!