B2B Marketing and SPOTONVISION launch first European Account-Based Marketing Event
Driving B2B success through Account-Based Marketing and AI.
B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM Conference, has announced a strategic partnership with leading B2B marketing agency SPOTONVISION to launch a new event: The European ABM Forum.
Taking place on 3 April 2025 in Amsterdam, Netherlands, the Forum will unite B2B marketing and sales leaders from across Europe to explore the transformative power of AI and account-based marketing (ABM) in building stronger connections, boosting engagement, and driving growth.
This partnership combines B2B Marketing’s expertise in producing ABM-focused events and training with SPOTONVISION’s mission to help European B2B companies align marketing and sales teams to foster long-term customer relationships. Together, they aim to deliver actionable strategies that address the evolving needs of B2B marketers across Europe.
The Forum promises a dynamic experience for both B2B marketers and sales professionals, featuring keynotes, interactive sessions, and impactful networking opportunities.
“We are thrilled to join forces with B2B Marketing to create an event that embodies our shared vision,” said Shimon Ben Ayoun, Managing Director at B2B Marketing Forum and SPOTONVISION. “This Forum reflects our DNA and our commitment to the B2B community: shifting from ad hoc tactics to building long-term relationships. Together, we’re elevating B2B in Europe to the next level.”
Richard O’Connor, CEO of B2B Marketing, added: “SPOTONVISION’s deep understanding of the European B2B marketing community, paired with our focus on ABM practitioner insights, makes this partnership a unique opportunity. The Forum will empower B2B leaders to develop effective ABM strategies that deliver real commercial growth.”
Delegate registration for The European ABM Forum opens in January 2025, along with the first release of the event agenda. Those interested in attending either as a delegate or a sponsor can register their interest here.
For more information, contact:
Sarah Lovelock, Group Head of Marketing & Events: [email protected]
B2B Marketing, Westgate House, 9 Holborn, London EC1N 2LL, United Kingdom
Ingrid Archer [email protected]
SPOTONVISION, Building HNK Zuidoost, Burgemeester Stramanweg 105 1101 AA Amsterdam
About B2B Marketing:
B2B Marketing was founded in 2004 and is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from a niche magazine publisher to a Global Community Intelligence business.
B2B Marketing runs globally renowned events including The Global ABM Conference, B2B Ignite London, and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.
In 2021, B2B Marketing launched Propolis, a membership-based community offering B2B marketing leaders the right strategies, frameworks, and skills to drive growth, build teams, and prove a clear business impact. Propolis is growing rapidly and has a global membership from many of the world’s best-known B2B Brands.
About SPOTONVISION:
In 2006, the lack of a strategy-led, integrated B2B offering inspired us, Shimon Ben Ayoun and Ingrid Archer – two client-side marketers – to quit our jobs and launch SPOTONVISION, the Netherlands’ first purely B2B agency. Since then, we’ve built a team who push the boundaries of B2B, across Europe and beyond. We’ve attracted big–name brands and ambitious scale-ups, who’ve turned into long-term customers.
Shifting from ad hoc tactics to long-term relationships is the future for B2B. It’s B2B time. Time to eliminate short-term thinking and focus on long-term growth. Time to say goodbye to silos and turn on a single sales and marketing roadmap to success. Time to forget that B2B is all about logical thinking and use more creativity that sparks emotions. We’re SPOTONVISION and we’re moving B2B on.
By initiating the B2B Marketing Forum and B2B Marketing Awards in 2010 SPOTONVISION has added an extra dimension to the B2B community in Europe.
