The structural change and rebrand mean each agency can focus on what they do best, while increasing their offering for a global B2B client portfolio.
Building on its sales background and marketing expertise, Punch! B2B will focus on driving long-term growth for B2B brands, through repositioning and rebranding ambitious businesses and helping them reach new targeted audiences through ABM.
Its sister agency, Punch! Sales, will focus on sales development for B2B brands, creating and delivering multi-channel programmes and supporting marketers to develop leads to fuel their pipeline and drive growth.
James Snider, co-founder and board member of Punch! B2B and Punch! Sales, said: “We’ve launched a new brand and website for our sales and marketing teams to better reflect the increasing number of services each agency provides as we expand our offering for our global client portfolio.
“Punch! B2B and Punch! Sales have defined new leadership teams and will still partner to help clients meet their strategic objectives.
“These new brands serve to highlight our award-winning teams’ experience and expertise, driven by a sales-focused mindset and a passion for delivering long-term growth.”
Punch! B2B and Punch! Sales will continue to be virtual-first agencies, with a shared central office in Covent Garden in London and a northern hub in central Manchester.
As well as bolstering their existing project management, client services and talent teams.
Punch! B2B has expanded to offer new services, including motion graphics, paid media management, insight and research.
Punch! B2B will be co-led by director of strategy and growth Danny Philamond and director operations and creative services Chrissie Bond. Holly Spooner will lead Punch! Sales as director, with James Snider providing strategic leadership across both agencies.
Danny said: “We’re excited to launch Punch! B2B with a new website that emphasises our three core areas where we are helping our clients to drive growth for their business through Brand, ABM and Performance.
“Our sales-background means we create bold B2B work that delivers actual business results. We do this by ensuring our clients’ brand and campaigns are distinctive, memorable, and therefore ultimately effective.”
“Our proven process leans heavily on immersion and insight to ensure the strategy and creative work together to meet their specific objectives, and ultimately produce revenue for their business.”
Holly said: “Rebranding as Punch! Sales means we can distinguish the various services we offer to B2B brands alongside Punch! B2B, from multilingual telemarketing to account-based sales development.
“Our tenacious team of sales development representatives has years of experience and is committed to helping clients hit their targets and reach new audiences through strategic messaging.
“What unites us with our sister team at Punch! B2B is our passion for growth, our relentless drive and proven processes which are based on evidence and experience – as well as an empowering and positive work culture.”
