MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Content, Creative & Campaigns

The Keynote speakers

The Keynote stream saw nine incredible speakers spread over the three days of Ignite London 2020

Day 1: Why a story is worth a hundred slides

Anthony Tasgal, trainer, speaker, author, strategist

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Day 1: Precision demand generation for an unpredictable world

Chris Wickson, Integrate

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Day 1: Talk triggers: Turn your customers into your ultimate sales and marketing advantage

Jay Baer, Convince and Convert

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Day 2: How to use data to enhance creativity and storytelling

Dr. Christine Bailey, Valitor

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Day 2: Five ways to use digital to enable sales in a contact-free world

Simon McEvoy, Omobono

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Day 2: How the world’s most innovative teams deliver great ideas and extraordinary business outcomes

Carla Johnson, Outsourced CMO

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Day 3: Advocates, ambassadors, and activation: How to win friends and influence people

Cara O’nions, Bottomline Technologies

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Day 3: In search of the EQL: How ‘ideas with value’ make martech matter more

Jeremy Bramwell and Reuben Webb, Stein IAS; and Richard Hepworth, Trelleborg Marine & Infrastructure

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Day 3: ReadyAlready™ for whatever happens next in B2B marketing

Allister Frost, keynote speaker, and chief digital optimist

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Related content

Why marketing needs to take sustainability seriously

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Beyond the pushbacks and eye-rolls: Why branding faces resistance in B2B and how opportunities get missed

Sue Mizera breaks down how pushback, confirmation bias and much more can tie into branding from a B2B perspective.

Branding just works — so why isn’t absolutely everyone in B2B on board?

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership. Annual reports dedicated

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