Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what exciting new work agencies are delivering; thought leadership around the most significant trends shaping B2B marketing; and, of course, a series of league tables, showcasing the biggest and best agencies in the UK.
So, who are the biggest in the business? Well, ranking the top 10 by UK gross income in their most recently closed financial year, the top 10 is as follows:
1. Edelman
2. Dentsu B2B
3. Gravity Global
4. Bray Leino
5. Brands2Life
6. Twogether
7. Ledger Bennett
8. Transmission
9. McCann Enterprise
10. Omne Agency
In order to qualify for the main league table, we do not accept any agency networks or groups. Our league table exclusively includes those agencies that operate as one singular brand. Any agencies included must also receive at least 50% of their gross income from B2B marketing activities, and at least 50% of their gross income should come from UK activity (by which we mean billed from the UK).
In order to be as accurate as possible, we also work closely with Moore Kingston Smith, helping us ensure that all figures are accurate and trustworthy.
So, how’s the UK agency marketplace looking? Well, the full report gives you all the detail, including a full breakdown of the top 83 B2B marketing agencies in the UK, tables dedicated to the fastest growers, the rising stars, specialists in given marketing specialisms and more.
But, at a glance, there’s no doubting it’s been a difficult time for B2B marketing agencies in the UK. Marketing budgets have shrunk and, in turn, agencies have been expected to do more with less. Despite these challenges, we saw an increase in the average gross income from £5.4 million in the previous financial year to £5.7 million in the most recently closed financial year.
Want to learn more? For the full league tables and analysis, download the report here.
