B2B marketers should insert links 25 per cent of the way through their tweets to boost click thorough, according to Dan Zarrella, the self-styled social media scientist.
He arrived at the conclusion after analysing 200,000 bit.ly links from Twitter, and his findings could be invaluable for marketers looking to secure demonstrable ROI from social media.
On his blog, Zarrella said, “I gathered 200,000, random, bit.ly-link-containing tweets. I used the bit.ly API to calculate a click through rate. And then I analysed the relationship of the link’s position inside the tweet and its CTR.”
Zarrella has presented his findings in a heat map on his blog.
