Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out which marketing agency has undergone the most YoY growth both percentage-wise and in terms of $ amount, then read on to check out the top 10 agencies for both.
To be clear, the top 10 agencies who reported the largest percentage increase in YoY US gross income were named our Rising Stars. And the agencies who reported the largest dollar increase in YoY US gross income were named our Fastest Growers. In terms of requirements, agency networks or groups were not included. Plus, agencies who were founded within the last two years were excluded as their growth would be noted as extremely high.
When we looked at the overall agency landscape, we saw an increase in US gross income by 25.9% from $13.5 million last year to $17 million in the most recently closed financial year. And out of the 29 agencies we surveyed, about 58% of them reported growth. And while that might seem low, when we asked US agencies what they predicted in the next 12 months, 86.2% of them predicted strong growth or growth. So while the market seems uncertain, it’s clear that agencies are preparing themselves for whatever challenges come their way.
In terms of individual agencies, Schermer nabbed the top Rising Stars spot with a 63.96% increase in YoY growth from the previous financial year to the most recent financial year. The second spot went to The Motion Agency who experienced a 47.97% increase in B2B growth. And the rest of the Rising Stars?
Well, see the growth agency ranking below:
- Schermer
- The Motion Agency
- Marketbridge
- Park & Battery
- Dentsu B2B Americas
- Ledger Bennett
- Crossbow Group
- Littlefield Agency
- Pepper Group
- Rabinovici & Associates
And for the agencies who experienced the largest dollar increase? Coming out on the top spot was Dentsu B2B Americas, who happened to be the #1 US agency in our main league table reporting a 29.73% percent increase and a dollar increase of $18.28 million YoY. And in a close second was Marketbridge who reported a $17.99 million increase YoY. Out of the fastest growers, nine of them were also featured as a Rising Star, which highlights these agencies’ growth in both dollar amount and percentage.
Check out the top 10 below:
- Dentsu B2B Americas
- Marketbridge
- Ledger Bennett
- The Motion Agency
- Park & Battery
- Gravity Global
- Schermer
- Rabinovici & Associates
- Crossbow Group
- Littlefield Agency
Want to check out some of our other league tables, as well as industry expertise and commentary from leaders? Download the report here.
