Yvonne Tocquigny launches brand consultancy

Austin-based brand advisor Yvonne Tocquigny and partner Tom Fornoff have launched brand consultancy Yvonne Tocquigny Branding Group. It will provide strategic marketing services with a focus on branding, sales enablement and creative.

Last year, Tocquigny sold her namesake digital marketing company, which was launched in 1980, to Archer Malmo, a full-service agency based in Memphis.

“The launch of Yvonne Tocquigny Branding Group is a natural transition after the sale of the agency to Archer Malmo,” Tocquigny said in a statement. “As any entrepreneur will attest, after a successful liquidity event, there’s an ongoing desire to create the next new and valuable business. With Tocquigny’s full-service clients and employees in Archer Malmo’s excellent hands, Tom and I can focus our energies on consulting with emerging B2B companies to help them create transformational positioning, messaging, and branding.”

The new consultancy has already secured several tech clients, including Accruent, Zenoti, Sequence Health and Workify.

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