Blog
21 May 2013
Google have been busy transforming Google+ for the better. Paul Cash, chief innovation officer at OTM, outlines six reasons why marketers should get cracking with G+
21 May 2013
Google+ is a mystery to some. Here are a few tips to help navigate the maze...
21 May 2013
Social networking for business needn’t be all about Twitter and Facebook. Indeed, the majority of the value to be gained is from inside the company
20 May 2013
There are several options available for developers of mobile apps to monetise them.
20 May 2013
A longstanding ‘buzzword’ in marketing and communications is ‘integration’
17 May 2013
The Apprentice is back - a marketing tale ......
16 May 2013
What relevance does real time marketing have in B2B, a segment that is invariably playing the long game?
16 May 2013
Following the signifcant changes to AdWords with Enhanced Campaigns by Google, now would be a great time to have an AdWords spring clean.
15 May 2013
If you’ve seen the cover of this month’s B2B Marketing magazine you’ll be aware we’ve gone back a few millennia and borrowed a mythical theme from the Ancient Greeks
15 May 2013
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The old adage 'Keep It Simple, Stupid' might be a little insulting, but it's timeless advice, especially in an age of multi-hyphenated waffle. Here's a tale that illustrates the point.
