Among the millions of data centers across the globe, many are purely functional cubes of server storage that don’t necessarily inspire.
There’s little doubt that it’s getting much harder for advertisers to attract attention from consumers online.
As marketers we all know that content is key. But, we also know that the crucial ingredient is developing content that can be flexed and stretched to address a wide range of audiences. And for Verint, a technology company whose products help firms streamline their customer service and back office functions, that content and flexibility came from consumer insights.
“Where’s the latest corporate slide deck?”, “I can’t find the latest promotions information”, “How can I make my presentations more engaging and customer focused?”…..requests we used to hear all the time from sales along the corridors of Brother Towers in Manchester and I’m sure throughout the country from many sales teams to their marketing counterparts.