I’m sorry. It’s over. We’re breaking up. I’m leaving you for someone else. Someone who understands me, looks after me, considers my needs and is capable of being more personal, more intimate.
They’re there for me when – and how – I need them. They’re simple and straightforward, completely different to the awkward, fiddly moments you and I have together. They just let me connect on another level.
According to Forbes Insights with Google research, as many as one-in-four IT decision makers leave websites not formatted for mobile straight away and three out of four executives say a bad mobile experience makes them less likely to engage with the brand. In other words B2B brands all over the world are breaking up with the people they love most: their customers.
But it doesn’t have to be this way…..
People’s attention spans are dropping – so ensure your content is snackable or risk being ignored by consumers.