The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in the profession for almost two decades, and continues to accelerate in terms of
We all know the impact of bad customer relationships – poor customer conversion rates, missed revenue targets and declining profitability. In Skout’s new report, you’ll find out more about why relationship marketing is critical in
B2B website personalisation is one of the biggest trends in 2022. To stop your website from getting left behind, Webeo latest guide will show you how you can optimise your website traffic and improve CRO
Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our best content – is made up of eight ‘Hives.’ These Hives focus on
As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For
Whether you’re a seasoned marketing manager or just stepping into the field, AI has the potential to optimize your strategy, streamline processes and boost ROI. But how can you harness the power of AI in
As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and digital communication services company, has its
If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run smoothly, teams
Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business. Increasingly, it seems that marketing is expected to deliver more business impact and drive revenue, fast. Research shows
I remember my first ever prompt was something very basic like ‘explain what causes food to be spicy as if you were Morpheus from the Matrix’ – I was really into spicy food at the
In today’s rapidly evolving landscape, prioritizing sustainability in marketing is more crucial than ever. This shift significantly influences the environment, people, and technological practices, positioning B2B marketers as essential players in fostering awareness and collaboration.
As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI
Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing – the powerhouse of B2B Marketing growth. Beginning with a proof of concept, the project
2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we
Do you know why customers aren’t opening your emails? Steve Kemish advises how to get the greatest impact from email marketing automation What does good email marketing achieve? Steve: Many things to many different organisations.
Joel Harrison reports from California where he witnessed two martech vendors’ efforts to build their own movements first-hand ‘Build movements, not monuments’. Those wise words were ringing in my ears as I attended not one but
B2B marketers will require a blend of creative and analytical skills to remain relevant in today’s attention-poor world, says Matthew Stevens The attention span of your average audience is shorter than ever. People are mentally filtering
In this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this
Ignite London is the biggest B2B marketing event of the year, where the industry comes together to keep ahead of the curve and get inspired by B2B innovators and game changers. In the run up
The robots are taking over! The copywriter is dead! Long live ChatGPT! Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
This case study shows how one B2B company used martech to increase demand generation and drive more leads. Learn how they achieved success and how you can too.
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley
Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B
Are you looking to advance your AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss this webinar with Gravity Global. Join Josh Okun, Chief Innovation Officer, Gravity Global
This webinar has ended. Click ‘Register’ to watch the session on-demand. Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive Officer, Oneninfive. Peter O’Neill, Lead Analyst, B2B Marketing Steve Kemish, Content, Creative
Event type: Online Webinar Date: April 4 2024 Time: 3 p.m. GMT | 10 a.m. E.T For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising.
Event type: Online Webinar Date: March 27 2024 Time: 3 p.m. GMT | 10 a.m. ET Featuring: Mark Bornstein, VP of Marketing, ON24 Cheri Hulse, VP of Research, ON24 From AI to analytics, new tech
In today’s data-driven world, AI is rapidly transforming the marketing landscape… But how can marketers develop a personal relationship with AI to become more effective? Join Steve Mudd, Founder and CEO of Talentless AI, as
While marketing and technology have become increasingly sophisticated, display advertising and content syndication has, for many, been left in the stone age. As other strategies and tactics become increasingly exciting or popular, theseis powerful tools
Social media is, theoretically, a B2B marketer’s dream, especially LinkedIn. It gives you the power to reach hundreds, thousands or even millions of people, and it puts speed, creativity and humour above all else. The
Your business needs a singular view of your customers. You need to know who is likely to buy, and how to reach them. You’ll learn: How to create a full view of buyers and
Everyone knows that Covid-19 accelerated marketing’s digital transformation. Temporarily, events and direct mail came to a complete standstill, and were replaced entirely by digital events, and a much, much greater focus on digital content, social
Learn how to create content that resonates with your audience with this webinar on the neuroscience of memorable content. Discover the science behind creating content that sticks with your audience.
