The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use
Over the course of the few years, it appears brand has had something of a resurgence when it comes to focus among marketers. But brand is more than a logo and a strapline – it’s
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
B2B marketing is not corporate or – dare I say it – boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making has
Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help
In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences without the emotional resonance behind them. The missing piece? Empathy—the core of human
Reasons for undertaking a major re-branding and repositioning are many: adjustments to market shifts, competitive advantage, change management, M&As, IPOs. “Wait, M&As and IPOs?” you ask? “Hold on,” you say: “How ever could branding and
How do you optimize the health and vitality of your B2B brand? And once you’ve done that, how do you maximize its impact in your marketing? These were two of the fundamental questions we were
Business news leader, CNBC has launched a brand campaign, ‘Live Ambitiously’ across several regions including the Middle East, Asia Pacific and Europe. To inspire the next generation of business leaders, the network interviewed several anchors
We all want to be popular. It’s human nature. But what is the journey to popularity for B2B tech brands? And what challenges stand in the way of marketers in building this brand popularity? These
Discover how a simple campaign idea allowed business finance provider LDF to break new client ground and re-position itself as a no-nonsense financial provider in the UK Do the terms ‘asset finance’ and ‘operating lease’ make
Branding was born to make things simpler. A collection of clear signs, telling a focused story, replacing complicated explanation. It helps your audience recognise you, hire you, and understand what makes your company a better
Within the marketing family, B2B tends to be the pale and interesting one. Whilst B2C uses the pavement as their catwalk, we prefer to tag along behind in jeans and a t-shirt. We prefer buying
Wisconsin-based mutual insurance company Sentry Insurance has launched its latest brand campaign ‘What Can Be” led by agency partner Merkle B2B. The aim was to inspire struggling business owners who are facing unprecedented times during
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, spoke with David DeCheser, Chief Creative Officer, Valtech to talk about Valtech’s rebranding and why the experience innovation company
In this episode, David Rowlands spoke with Sophie Bowkett, CMO, Bird & Bird about their recent rebrand. They discuss everything from the importance of brand in the first place, right through to how you can
In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency’s notion of
Making your technology company stand out isn’t always easy, especially when there’s just so many competitors out there. So, how can you make your brand stand out and, at the same time, put your team
AI, the metaverse… it feels like marketers have an ever growing (and confusing) suite of toys at their disposal to create amazing marketing campaigns in 2023. However, marketing agency Bader Rutter have proven to the
CMO Sarah Roberts joins David Rowlands, Head of Content, for a journey into the world of rebranding. She walks through Boldyn Network’s recent refresh and what you can learn from their success, be it thinking about
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Brands2life won the B2B Marketing PR Agency of the Year Award for 2019. Find out why in this case study from B2B Marketing. Learn how to win awards for your business.
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge
B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace. We’re going
Creating an agile event strategy isn’t about covid – it’s about customer expectations and how they’ve shifted, forever. You’ll learn: How to deliver events to generate demand and nurture prospects as part of a wider
