Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
AI-driven search technologies are revolutionizing the way businesses engage with their customers. Learn how to harness these innovations to optimize customer experiences, increase conversions, and stay ahead in the competitive B2B landscape. What You’ll Discover
Discover how to connect with Gen Z professionals through peer-driven strategies. This guide reveals why user-generated content, peer reviews, and influencer opinions resonate more with this generation than traditional marketing. Equip your marketing and HR
By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and
How well does your current multi channel strategy match up? Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, seamless and unified multi-channel experiences.
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the benefits of implementing a
FT Longitude and CogniClick have joined forces to enhance the commercial effectiveness of thought leadership, which is becoming increasingly essential for B2B brands in a competitive media environment. In light of this, B2B Marketing are delighted to invite
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of data in shaping personalized customer experiences, and talked through the agency’s strategies in
It’s 12 months since the General Data Protection Regulation (GDPR) came into force across the EU. Paul Snell explores what the impact of the legislation has been, and hears advice on creating a four-step data retention
B2B marketers will require a blend of creative and analytical skills to remain relevant in today’s attention-poor world, says Matthew Stevens The attention span of your average audience is shorter than ever. People are mentally filtering
With B2B marketers struggling to cope with the volume of data available to them, they need to employ a master data strategy says Adam Leslie The vast amount of data in today’s world can be
Utilising big data for marketing is a practise best suited to B2C. It’s an assumption that many B2B organisations are struggling to shake off, and recent reports are finding that many B2B marketers are still
Julia Holovko , CMO at Ringostat , offers 8 KPIs to measure call conversions. Call tracking service is a tool that provides B2B marketers, sales teams and call agents with particular data. Which KPIs do you need
Explore B2B Blog News Downloadable guides Articles Features How to guides Partner content Podcast B2B Directory Webinars Propolis About Propolis Book a demo Explore Propolis Propolis Login Events Martechopia Ignite USA Ignite London B2B Marketing
Explore B2B Blog News Downloadable guides Articles Features How to guides Partner content Podcast B2B Directory Webinars Propolis About Propolis Book a demo Explore Propolis Propolis Login Events Martechopia Ignite USA Ignite London B2B Marketing
GDPR. Just four little letters that could spell a whole heap of trouble for marketers. The General Data Protection Regulation represents a huge shake-up to the way businesses are required to handle their customer data. GDPR came
Judith Niederschelp, MD of Aberdeen Group Europe , discusses why asking the right questions can help deliver more from your data universe Marketing data points are like stars in the sky. With scientific analysis they can
Inés Rubio provides her top tips for handling data subject access requests The GDPR has shone a light on Data Subject Access Requests (DSARs) since being enforced more than a year ago. In fact, a recent survey revealed
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
This webinar has ended. Click ‘Register’ to watch the session on-demand. Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive Officer, Oneninfive. Peter O’Neill, Lead Analyst, B2B Marketing Steve Kemish, Content, Creative
