The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu, Strategy and Marketing Director, Content Allies, a B2B podcast agency, we gained insights
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of data in shaping personalized customer experiences, and talked through the agency’s strategies in
Job description: Customer Success Executive Location: Hybrid solution, split between London office and home working (40/60) A bit about us: Since 2004, we have been the trusted advisor to the global community of B2B marketers.
Customer engagement success pack From ambassador and influencer marketing to pure emotion, this success pack includes some of our most wanted content on ‘customer engagement’ Want to lean more about great customer engagement? Check out the
Are you delivering great customer experience in comparison to your competitors? Mary-Anne Baldwin outlines a definitive benchmarking test to find out where your customer experience strategy rates versus your peers What would you say is
How can you hook website visitors with disparate content needs and limited dwell time? Pure Storage turned to Idio’s NLP-based platform to progressively profile content against visitors’ needs. Joel Harrison writes Production or output is just one
Find out how Pulse helped CA Technologies use intent data and account-based marketing to generate an unprecedented number of BANT qualified leads About CA Technologies (CA) creates software that fuels transformation for companies and enables
Maddy Cooper, founding partner at Brilliant Noise, discusses why customer journey mapping is essential to a business’ success Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually
Many B2B organisations are still struggling with the changing balance of power in an age where buyers are more vocal and have the ability to make informed purchase decisions. Customer empowerment has impacted businesses of
Damjan Haylor, MD at POPcomms , poses the question: why doesn’t marketing pay enough attention to face-to-face sales presentations? If your company has recently gotten on-board with an inbound or digital marketing methodology, you’re probably used to
Microsoft Ignite, Adobe Systems Incorporated and Microsoft Corp have announced plans for a strategic partnership in a bid to help enterprise companies embrace digital transformation. The cloud-based venture is said to enable businesses to deliver
An unmissable day of vision, insight and tactics for successful customer experience management Choose from our London and Chicago events below…
Championing the Customer Experience at Lenovo Hi Philip, Over the last year we’ve seen tech brands think more about the experience of their customers at every stage in their journey. We’re sure that the team at
Forget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey.In just two weeks she’ll be
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
Let’s face it; creating quality and engaging events can be challenging. With so many B2B events happening today, standing out has increasingly become more difficult. From clear goal-setting and understanding your audience to creating content
You’ll learn: How to embrace data, technology and creativity to deliver a seamless account-based customer experience focused on driving leads, optimising conversions and delivering insight to your account teams
If a challenge for you right now is getting better results from your product marketing, then you are not alone. The question is, what are the most effective product marketers doing differently now? You’ll
Hybrid was touted as the saviour of B2B events in 2020, so where are we now? What have we learned from hybrid and what do we need to do to ensure hybrid becomes a sustainable
Done right, digital events are one of the most powerful tools to accelerate the customer journey and gather information on your leads. This webinar will explore how to use virtual experiences to power your pipeline.
Learn how to create an effective event marketing mix with this webinar from B2B Marketing. Discover the latest trends and strategies to help you reach your target audience and achieve success.
Learn how to create content that resonates with your audience with this webinar on the neuroscience of memorable content. Discover the science behind creating content that sticks with your audience.
