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Creating a Value-Added Marketing Strategy

Written by Barbara Stewart

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  • Customer Experience Expert, B2B Marketing

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Learn how any business can effortlessly transition to a value-added marketing approach with simple, actionable steps.
Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably transitioning from focusing solely on price and product quality to prioritizing the specific needs of customers.

Value-added marketing is about understanding and addressing the unique challenges faced by customers. By adopting a customer-first mentality, businesses demonstrate a deep comprehension of their customer’s needs, thereby building trust and fostering long-term loyalty. This customer-centric approach not only enhances engagement but also positions the brand as a key solution to customer problems or as a partner in achieving their goals.

Implementing value-based marketing tactics is crucial for building trust, earning respect, and securing customer advocacy in today’s competitive market. Learn how to leverage this framework to not only meet but exceed customer expectations, driving your business towards greater success.

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This is one of eight models and guides produced every quarter by the Propolis Experts, each designed to help develop knowledge and drive efficiencies across your marketing campaigns. The full set of models and guides is available exclusively to Propolis members.

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Barbara Stewart

Customer Experience Expert
Barbara is a passionate end-to-end Customer Experience and Marketing consultant with a knack for distilling complexity into simplicity. She has extensive hands-on experience creating and delivering customer-centric programmes that ultimately deliver value back to businesses and their customers. Barbara believes really getting to know your customer is key for long term business success. She specialises in agile customer experience to unearth insights that direct business transformation and shape market propositions that deliver value exchange for customers. Throughout her 18 year career she has worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes.

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