Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked
By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and
This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party
Did you know 50% of product launches fail? The launch of a new B2B product or service should be an exciting time for everyone involved. But fear of failure can quickly set in when early
With 80% of the B2B sales cycle now happening in digital settings, evolving your strategic planning is more vital than ever The last 12 months have presented huge challenges for B2B marketers who’ve had to
One out of four people is facing some sort of disability which results in more than 20% of the adult population in the USA are facing disabilities that negatively impact their ability to use the
Each year, we ask client-side and agency-side marketers what they’re focused on for the year ahead. The results indicate the areas that are set to dominate marketers’ thinking, and those that are perhaps starting to
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better understand this evolution and its implications for B2B marketing, I had the pleasure
In the current fast-changing business environment, B2B marketers often find themselves dealing with continuous changes, whether they come in the form of new strategies, technologies or organizational shifts. The report “Overcoming Transformation Fatigue” by Emergn
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned events B2B Ignite, The Global ABM Conference, and The B2B Marketing Awards, has announced the launch of the Propolis Marketing Leaders
In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro, and Ian Liddicoat, CTO & Head of Data Science, Adludio. The implications
A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in the short-term? How will it affect long-term marketing strategies?However, long delays have meant
With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will it affect the tech space in B2B marketing? Kavita Singh, Senior Editor, B2B
Sue Mizera, Propolis Ambassador, follows up with more insights on psychographics and how to apply it to your business. Haven’t checked out Part 1? Check it out here. In Part 1, she explored what are
In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with
Aston Martin Aramco Formula One (AMF1) have announced software company ServiceNow as the team’s official intelligent platform partner. To correspond with the news, AMF1 will be debuting the logo on the team’s car for the
How to build an integrated B2B growth strategy Please fill in the form below to register Sign up here Please note that this roundtable is exclusively for senior marketers at technology organisations. We will send
Integrated agencies seem to be well-placed for the future. But there’s still challenges to be faced. Jodie Williams provides three ways to future-proof the integrated agency Done well, integration is conducive to strong client relationships
“The GDPR applies to all sectors and adtech is no exception. We understand that real change is challenging, but real change is what is needed”. The ICO has been clear and definitive in its guidance,
Jessica Compton of PragmatiQ Solutions provide 7 tips to propel uptake in your new CRM system Customer Relationship Management (CRM) software can provide a huge number of benefits to an organisation, from increased productivity to closing more
Events were the B2B marketing discipline that changed fastest and furthest in the wake of the first wave of Covid19, with investment in digital rocketing as physical events became unviable. But as attendees to our
Branding was born to make things simpler. A collection of clear signs, telling a focused story, replacing complicated explanation. It helps your audience recognise you, hire you, and understand what makes your company a better
In this episode of The B2B Marketing Podcast, David Rowlands spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Johan Thorbjornsson, Partner, McKinsey and Company about the pros and cons of utilizing generative AI. They dive
A few weeks ago, it was announced that Havas acquired Ledger Bennett to advance its ambitions in the UK and globally. In this week’s episode, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Andrea Glenn,
In this latest episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global ABX Director of Henkel Ryan Almond to discuss the evolution of ABM and if there is a
Transmission’s CEO and Founder, Chris Bagnall, joins our very own Joel Harrison to unpack the relationship between CMOs and CFOs and recap the recent Cannes Lions festival. The pair dive into Transmission’s recent research, Closing
In this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
In August 2023, we officially launched the Community Index, a real-time dashboard of B2B marketing metrics for Propolis members. Since then, we’ve collected data on B2B marketing budgets, spend, return, customer acquisition, retention, team structures,
B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace. We’re going
The healthcare sector has certainly shifted in the last few years. From the pandemic to a shift to digital, marketing leaders have had to pivot their strategies at the drop of a hat. In an
This webinar has ended. Click ‘Register’ to watch the session on-demand. Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive Officer, Oneninfive. Peter O’Neill, Lead Analyst, B2B Marketing Steve Kemish, Content, Creative
Revealing the latest data on the technology and software space in B2B marketing. Let’s face it – the tech sector is constantly evolving from customer growth expectations to tech stack investments and much more. Our
Event type: Online Webinar Date: March 27 2024 Time: 3 p.m. GMT | 10 a.m. ET Featuring: Mark Bornstein, VP of Marketing, ON24 Cheri Hulse, VP of Research, ON24 From AI to analytics, new tech
Event type: On-demand Webinar Google is sunsetting third-party cookies and by the end of the year they’ll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers
Social media is, theoretically, a B2B marketer’s dream, especially LinkedIn. It gives you the power to reach hundreds, thousands or even millions of people, and it puts speed, creativity and humour above all else. The
Creating an agile event strategy isn’t about covid – it’s about customer expectations and how they’ve shifted, forever. You’ll learn: How to deliver events to generate demand and nurture prospects as part of a wider
It’s time for a new take on doing business in a B2B world: Modern selling. The secret to making it all happen is getting your entire organization, every member of your customer-facing team on the
The idea that “practice makes perfect” applies to far more than learning a new instrument or language, it is also applicable when discussing the ever-changing B2B sales landscape. Today’s buyers are more informed and demanding
If a challenge for you right now is getting better results from your product marketing, then you are not alone. The question is, what are the most effective product marketers doing differently now? You’ll
Today, B2B Buyers are not waiting for you to connect with them, they are online doing their own research working out the best path to purchase. With changing buyer demands and disconnected Marketing departments, many
Planning a great webinar is one thing. Getting people to register and attend is quite another. You’ll learn: The most effective webinar promotion tactics – according to data How to implement these tactics when
Your business needs a singular view of your customers. You need to know who is likely to buy, and how to reach them. You’ll learn: How to create a full view of buyers and
