Email Marketing

In 2009, The Wall Street Journal published an article claiming email was dead. Ironically, it was the most emailed article of the day. Today, email is still among the most widely used B2B marketing communications channels but inbox overload means marketers are having to work harder than ever before to earn their prospects’ attention. This Knowledge Bank provides you with the tools, techniques and tried-and-tested best practices to elevate your email marketing strategy to the next level.