Nothing works well in isolation. That’s why a fully integrated marketing strategy, creating a variety of touch points and experiences, is often seen as best practice. The Integrated Marketing Knowledge Bank is designed to help you plan campaigns using an integrated mix of tools and techniques that get the most out of all the avenues open to today’s B2B marketer.
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14 February 2012
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1 February 2012
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6 January 2012
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18 November 2011
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17 November 2011
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17 November 2011
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21 March, 2012
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1 December, 2011
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25 August, 2011
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5 August 2011
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6 January 2012
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6 January 2012
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5 January 2012
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3 January 2012
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14 November 2011
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1 November 2011
Multimedia
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News in pictures: February 2012 -
News in pictures: January 2012 -
B2B Marketing award winners (photo gallery) -
VIDEO: B2B Marketing Conference 2011
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VIDEO: B2B Marketing Awards 2011
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B2B Marketing Awards 2011 -
video: IBM CMO Study
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Image Gallery - 10 Best: Infographics -
Video: IT marketing challenges
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VIDEO: The EU cookie law
