A successful, multi-lingual, international B2B marketing campaign demands good research, planning and execution to prevent messages being lost in translation. This Knowledge Bank focuses on the best practice techniques needed to make or break an international marketing campaign
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1 February 2012
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26 January 2012
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25 January 2012
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6 January 2012
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5 January 2012
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5 July 2011
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24 November 2011
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15 July 2011
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10 May 2011
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5 October 2010
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6 April 2010
Multimedia
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News in pictures: February 2012 -
News in pictures: January 2012 -
B2B Marketing award winners (photo gallery) -
VIDEO: B2B Marketing Conference 2011
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VIDEO: B2B Marketing Awards 2011
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B2B Marketing Awards 2011 -
video: IBM CMO Study
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Image Gallery - 10 Best: Infographics -
Video: IT marketing challenges
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VIDEO: The EU cookie law
