Expert Guidance

Solve your biggest strategic marketing challenges with confidence. Propolis membership gives you direct access to independent B2B marketing experts across multiple disciplines, so you can make better decisions, strengthen your team and move forward with clarity.

Commercial B2B Marketing Expertise on Demand

Get direct access to independent B2B experts who can help you solve strategic challenges, sharpen your approach, and build your team’s confidence.

Advisory

1:1 time with a specialist to get advice and support, virtual and in-person

Power Hours

Propolis expert-led Power Hours give your whole team the direction, inspiration and space to turn your ideas into action.

Strategic and Tactical Execution

Keep your team resilient, agile and informed, even when everything is changing.

Meet Your Experts

Darren Coleman

Brand Expert

Darren is the Brand Expert for Propolis. He specialises in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon and Orange are some of the brands he’s helped. Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure then scale their approach to building brand experiences. The first chapter can be downloaded here.Darren is a member of the Advisory Council at Harvard Business Review. In Darren’s spare time he enjoys spending time with his wife and family, playing tennis, socialising, travel, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others. Can you possibly guess which they are?

https://www.linkedin.com/in/darrencoleman/

Sharon Collins

Financial Acumen Expert

Sharon is the Financial Acumen Expert for Propolis. Sharon is an independent consultant who has worked with PE-backed, publicly listed and privately-owned B2B companies in accountancy, law, consulting, engineering, property and construction. Sharon is passionate about marketing being seen as a strategic business function which delivers a commercial return. Commercially astute with a Certificate in Managerial Finance from the London School of Economics, Sharon combines strategic and hands-on experience with a deep understanding of how marketing and brand impacts a company’s finances, risk profile and reputation. She is a Trustee of the Old Operating Theatre (Lord Brock Trust), where she sits on the Finance Committee, and is a former regional board member of the Chartered Institute of Marketing.

https://www.linkedin.com/in/sharoncollinsmcim/

Georgina Gilmore

Channel Partner Marketing Expert

Georgina, known as Georgie, is the Channel & Partner Expert for Propolis. Georgie is the founder of The B2B Marketing Expert, where her strategic, commercial, and creative prowess shines in the B2B marketing realm. With over 30 years of experience working with global giants like Cisco, Vodafone, Kaspersky, and Centrica, Georgie has honed her skills in architecting transformative marketing strategies. Her contributions have earned her numerous awards, including recognition from B2B Marketing. Georgie’s expertise extends to building B2B brands, refining value propositions, and leading digital demand generation programs worldwide. She’s adept at managing diverse teams across continents and implementing martech solutions like Salesforce and marketing automation platforms. Transitioning from corporate roles to entrepreneurship, Georgie now runs her own consultancy, leveraging her client-side experience to tackle marketing challenges and drive business growth.

https://www.linkedin.com/in/georginagilmoretheb2bmarketingexpert/

Tina Katic-Michalos

Martech Expert

What makes me unique is my ability to connect IT, sales, marketing, and other customer-facing departments/systems into simplified processes that grow revenue, increase end-user satisfaction (customer and employee), and reduce costs. I infuse psychology and neuroscience thinking into everything I do. I was born in ex-Yugoslavia to hard-working parents who had to leave their home in their twenties with young children due to a civil war. They taught me grit by watching them build a life from scratch five times in five different countries. Despite the language barriers, they made lifelong relationships, never took shortcuts, and deeply enjoy life to the fullest. I strongly believe in fixing/ reusing things when they break and that obstacles are temporary lessons necessary for growth. I harvest a bountiful garden and live sustainably. I sweat the details, emphasize with end-users, and never stop learning.

https://www.linkedin.com/in/tinakaticmichalos/

Gerry Katz

Voice of the Customer Expert

Gerry is a recognized authority in the fields of marketing, market research, and new product development. He pioneered the field now known as Voice of the Customer Research and for many years has taught practical, hands-on methods for gathering and using Voice of the Customer (VOC) information. His industry experience includes dozens of B2B categories including industrial products, medical devices, financial services, commercial services, and many others. Gerry has been a perennial contributor to the market research and innovation industries. Over the years, he has participated in nearly 100 industry conferences—most notably as chair of the Product Development and Management Association’s (PDMA) annual Voice of the Customer conference. He has written numerous award-winning articles for both industry and academic publications and received the William O’Dell Prize from the American Marketing Association. Gerry received his B.S. in management science from the University of Rochester in 1970 and his S.M. in management from the MIT Sloan School of Management in 1972. He is a highly sought-after speaker at both public and private conferences and is a highly regarded teacher, trainer and coach, having lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), Dartmouth (Tuck), Carnegie-Mellon, Cornell, Northeastern, and Harvard University. ISBM Practice Fellow and Vice Chairman Emeritus, Applied Marketing Science, Inc. (USA)

https://www.linkedin.com/in/gerry-katz-1363b3/

Greg Keen

Sales, Persuasion & Storytelling Expert

Steve Kemish

Content, Creative and Campaigns Expert

Steve is a multi-award-winning marketer and public speaker who has worked in digital marketing since 1997. He has worked both client and agency-side on Digital, CRM, marketing strategy and consultancy with many global brands including Zebra Technologies, ADP, Oracle, Lego, Bayer and Capita. As well as his role at growth marketing agency, IMG, he is a guest lecturer at various business schools, a member of the DMA Digital Council and a longstanding Superbrands and AEO judge. His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (Eight times) Drum Marketing awards (seven) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards (three times), IDM Marketing awards, Royal Television Society awards, Professional Publishers Associations awards and the DMA awards.

https://www.linkedin.com/in/skemish/

Michelle McCann

Revenue Attribution Expert

Michelle is the Revenue Attribution and Commercial Marketing Expert for B2BMarketing and Virtual CMO at Collingwood. She specialises in marketing transformation for B2B information, media and events businesses. With over 25 years scaling subscription and enterprise revenues, Michelle helps companies transition from traditional marketing to commercial marketing excellence. She brings deep revenue attribution and commercial marketing expertise to help growth-stage and PE-backed organisations make better decisions and operate more effectively. Her work spans the Marketing Fit for Growth Series power hours, the development of on-demand training courses, Best Practice Briefings and blogs, as well as expert consultation sessions, deep-dive calls, conference moderation and speaking engagements.

https://www.linkedin.com/in/mimccann/

Steve Mudd

AI Expert

Steve Mudd is the Artificial Intelligence Expert for Propolis. Steve is also the founder and CEO of Talentless AI, a new Austin-based creative agency that uses real and artificial intelligence to deliver provocative content with synthetic media. He’s also currently the host of AIAF, a creative podcast featuring artificial conversations about real intelligence.

https://www.linkedin.com/in/stevemudd/

Robert Norum

ABM & Demand Strategy Expert

Robert is the ABM & Demand Strategy Expert for Propolis. Robert is a B2B Marketer with over 35 years experience. He has worked in magazine publishing, IT distribution, marketing agencies and for the last 20 years as an independent marketing consultant. During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement. For the last 13 years Robert has specialised in ABM working with a number of leading agencies and directly for wide cross section of global brands. Since 2017, Robert has delivered the ABM Essentials training course for B2B Marketing training well over 1000 marketing professionals in the process.

https://www.linkedin.com/in/robertnorum/

Laura Patterson

Growth Strategy & Accountability Expert

Laura is the Growth Strategy & Innovation Expert for Propolis. Laura is also the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. If you’re looking for a practical, no-nonsense proven approach to accelerate growth, create value, and improve performance; you’ve connected with the right person. Laura is a recognized and trusted authority for enabling companies to take a customer-centric outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Laura began her 20+ year corporate career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999. She is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association.

https://www.linkedin.com/in/laurapattersonvem/recent-activity/all/

Shane Redding

Strategy and Evolution Expert

Shane is the Strategy & Evolution Expert for Propolis. Shane is an independent consultant and expert trainer on strategic marketing and digital transformation with 30 years experience. She enjoys using her skills, network and knowledge to help global businesses transform their marketing by choosing and implementing strategies that work for them and their customers. Shane’s background includes deploying data, software and leading teams to make a real difference to results. Her global clients include Ebay, Sika Group AG, Maersk Drilling, United Nations ITU division and she has previously worked with DnB, Thomson Reuters, Lexis Nexis, The Institute of Directors and Cisco as well organisations across professional services, manufacturing, membership associations, media and more. Shane enjoys portfolio working and also holds a number of board advisory roles with fast growth companies looking to build and exit, applying her experience of management buyouts and trade sales.

https://www.linkedin.com/in/shaneredding/

David van Schaik

GTM, Sales Enablement and Agency Expert

As a versatile marketing leader, consultant, speaker, and writer, David has navigated the intricacies of B2B marketing with a proven track record of driving growth and innovation. During his tenure as part of the leadership team at The Marketing Practice, they transformed a small local agency into a global powerhouse and category leader in the B2B sphere. Through a combination of organic growth and strategic acquisitions, they propelled the agency’s revenue to over £20 million, all while pioneering cutting-edge ABM, brand, demand, and channel marketing services. His reputation for delivering impactful and commercially effective strategies has earned him recognition among clients and peers alike.

https://www.linkedin.com/in/davidvanschaick/

Barbara Stewart

Customer Experience Expert

Barbara is the Customer Experience Expert for Propolis. She is a passionate end-to-end Customer Experience and Marketing consultant with a knack for distilling complexity into simplicity. She has extensive hands-on experience creating and delivering customer-centric programmes that ultimately deliver value back to businesses and their customers. Barbara believes really getting to know your customer is key for long term business success. She specialises in agile customer experience to unearth insights that direct business transformation and shape market propositions that deliver value exchange for customers. Throughout her 18 year career she has worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes.

https://www.linkedin.com/in/barbara-stewart-736b557/

Scott Stockwell

Strategy & Engagement Expert

Scott is the Strategy and Engagement Expert at Propolis, focusing on helping organizations, teams, and individuals to ‘work better and do better work’. His expertise spans strategy, innovation, employee engagement, content strategy, and brand management. Scott is a Fellow of the IDM and serves as a NED at Outvertising. Scott chairs the B2B Council for the DMA Group and has been a judge on several industry award panels. Scott is a Design Thinking practitioner, an Agile Marketing Coach, and a Certified Facilitator in LEGO™ SERIOUS PLAY™ (which, indeed, is a real certification). Furthermore, he has earned a Scriberia scribe diploma. Scott lives in a dog hotel and works from a Victorian laundry in the New Forest, where he runs his own marketing consultancy, Workmatik which he started after 25+ years in various consulting and marketing roles at PwC and IBM.

https://www.linkedin.com/in/scottstockwell/?originalSubdomain=uk