Discover the power of B2B Storytelling
Upcoming course dates
September 25 – 26, 2024 – 2pm – 5pm BST / 9am – 12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Effective storytelling helps trigger the part of our brain which makes ‘gut’ reactions, the limbic brain. It is an emotional decision-making tool, which predates language. It is here that we decide what we like, love and will spend money on before our logical mind splutters into action. If you start with hard facts rather than emotion, you are already set to fail.
What you will learn?
The biggest hurdle we B2B marketers often face is convincing ourselves we have a story worth telling. Yet, behind every brand, product and idea is a story. We simply need to apply the right methodology to find it, and then tell that story in a way that matters to our target audience.
- Transform your basic stories into inspiring and engaging ones.
- Develop the best story you can with the resources you have in house, or identify when you need to bring in an expert writer.
- Profile your audience to match the customer niche with the right content.
- Build a framework for your story depending on the emotional outcome you want to trigger (sense of achievement, ambition, stress, admiration).
- Write powerful headlines.
- Adapt your broadcast approach depending on different media channels.
Strategise your flow
This course will equip delegates with a clear, logical approach to story writing, which can be replicated time and again. This is not a creative writing course; it provides a framework on which you can hang your words to make them more engaging.
- Find stories worth telling.
- Write relatable stories people want to share.
- Target the right audience.
- Structure your story for maximum impact.
- Create compelling headlines.
Testimonial
Who should attend?
- Ideally suited for people new to business storytelling or who have experience but are yet to find the perfect framework to structure their content.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Joshua Morse, B2B Storytelling & Value Proposition Specialist
B2B Marketing
Joshua Morse is a strategic marketing consultant with over 20 years of B2B Product Marketing experience.
Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for prominent B2B-focused brands. His career began at a major market research firm. Today he has a delightfully diverse mix of clients taking him from pizza to precision robotics on a weekly basis. He also works extensively in the marine and yachting industries, helping businesses from other sectors access B2B opportunities through intelligent market entry strategies.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
