
Does your marketing strategy need a content reboot?
We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates, and converts your target audience. | Virtual course

Upcoming course dates
March 12 – 13, 2025
2pm-5pm GMT / 9am–12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B content marketing strategies.
This interactive training delves into the unique challenges of B2B marketing, offering practical tools, strategies, and frameworks to drive measurable business results. Participants will explore content strategy development, operational efficiencies, thought leadership, and performance measurement, equipping them with actionable skills to optimize their content marketing efforts. Through hands-on group activities, attendees will not only learn theory but also apply concepts in real-time to reinforce their understanding and build confidence in execution.
What you will learn?
In this practical interactive two-day online course, Pamela Muldoon, will help you explore how content marketing can help you achieve brand awareness, trust and loyalty goals.

- How to reset your content marketing strategy.
- How to set clearly defined, achievable content marketing goals.
- How content marketing can support the entire customer journey and throughout your marketing funnel.
- How to adapt content for account-based marketing.
- To examine the activities needed to support your content marketing – from asset creation to distribution, tools and tech, and more.
We’ll reset your content marketing strategy
This workshop is the ultimate toolkit for marketing professionals ready to drive transformative growth in their B2B organizations through smart, strategic content marketing.
- Using customer and business insight to find your sweet spot.
- Audit what’s working and where you might need to make some improvements.
- Developing sales and customer enablement for a truly digital sales journey.
Testimonial
Who should attend?
- Ideally suited to those who are new to content marketing or current practitioners wanting to re-energise their content marketing.
- Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer

Pamela Muldoon
Founder and principal strategy consultant of Content Leadership Advisory
Pamela Muldoon is the founder and principal strategy consultant at Content Leadership Advisory, where she works with clients to connect content strategy to business objectives while improving efficiency with content development process and workflow. As a Fractional Head of Content, she leads content teams to become a strategic department within companies.
As a teacher and trainer, she mentors content professionals, specializing in developing strong interpersonal skills that will take their careers to the next level. She is also the host of Content Leadership Podcast, a show focusing on content strategy and operations.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]