B2B Content Marketing

Propolis TRAINING

Does your marketing strategy need a content reboot?

We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates, and converts your target audience. | Virtual course

Upcoming course dates

March 12 – 13, 2025

2pm-5pm GMT  / 9am–12pm ET

For Propolis members

£799
£ 699 Excluding VAT
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For non members

£ 799 Excluding VAT
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Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

 

Discover what Propolis can offer you.

Description:

B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B content marketing strategies.

 

This interactive training delves into the unique challenges of B2B marketing, offering practical tools, strategies, and frameworks to drive measurable business results. Participants will explore content strategy development, operational efficiencies, thought leadership, and performance measurement, equipping them with actionable skills to optimize their content marketing efforts. Through hands-on group activities, attendees will not only learn theory but also apply concepts in real-time to reinforce their understanding and build confidence in execution.

What you will learn?

In this practical interactive two-day online course, Pamela Muldoon, will help you explore how content marketing can help you achieve brand awareness, trust and loyalty goals.

We’ll reset your content marketing strategy

This workshop is the ultimate toolkit for marketing professionals ready to drive transformative growth in their B2B organizations through smart, strategic content marketing.

Testimonial

“A great, well structured course with dynamic content and insights, also a good place to network and find out what other marketers are doing for their business.”
Marketing and brand specialist, Vocalink
“Some useful insights and a good sense check and reiteration of what we should be doing.”
Senior marketing manager, Domino Printing
“Very informative and useful at giving a big picture view of the role of content, stakeholders and tactics.”
Marketing manager, PA Consulting

Who should attend?​

Certification

About the trainer

Pamela Muldoon

Founder and principal strategy consultant of Content Leadership Advisory

Pamela Muldoon is the founder and principal strategy consultant at Content Leadership Advisory, where she works with clients to connect content strategy to business objectives while improving efficiency with content development process and workflow. As a Fractional Head of Content, she leads content teams to become a strategic department within companies.

 

As a teacher and trainer, she mentors content professionals, specializing in developing strong interpersonal skills that will take their careers to the next level. She is also the host of Content Leadership Podcast, a show focusing on content strategy and operations.

Get in touch

We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at  [email protected]

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