Does your marketing strategy need a content reboot?
We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates and converts your target audience.
| Virtual course
Upcoming course dates
October 16 – 17, 2024 – 2pm-5pm BST / 9am–12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Content marketing is at the heart of most successful B2B campaigns but if “you’re not changing behaviour for the good of the business in some way, you are just producing content, not content marketing,” says Joe Pulizzi, Content Marketing Institute.
We explore what it takes to produce effective content marketing and what you can do to avoid the most common challenges – cutting through the content overload, only thinking tactics and delivering to internal requests without having a joined-up strategy.
What you will learn?
- How to reset your content marketing strategy.
- How to set clearly defined, achievable content marketing goals.
- How content marketing can support the entire customer journey and throughout your marketing funnel.
- How to adapt content for account-based marketing.
- To examine the activities needed to support your content marketing – from asset creation to distribution, tools and tech, and more.
We’ll reset your content marketing strategy
We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business. We can do this by:
- Using customer and business insight to find your sweet spot.
- Audit what’s working and where you might need to make some improvements.
- Developing sales and customer enablement for a truly digital sales journey.
Testimonial
Who should attend?
- Ideally suited to those who are new to content marketing or current practitioners wanting to re-energise their content marketing.
- Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Ruth Connor
B2B Marketing Director | Propolis Content Marketing Specialist
Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years’ experience in both B2B and B2C marketing.
Over the last 7+ years, Ruth has held roles in numerous organisations including: BUPA, Legal & General, Westfield Health and Consumer Intelligence during her career and has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
