Helping B2B Marketers Make Every Decision More Commercial
How Does Propolis Help Marketing Leaders?
With Propolis membership, marketing leaders get tailored, year round strategic support and advice that boosts confidence in their decision making, builds skilled teams and helps connect marketing activity directly to commercial outcomes.
Outcome/Goal
Without Propolis
With Propolis
Fragmented research, generic AI and conflicting advice make it difficult to know the right direction.
Trusted B2B AI, expert guidance, benchmarking and peer insight help you build and validate strategy with confidence.
Reliance on expensive consultancies, fragmented information and leadership, slowing decisions and creating inconsistency.
Every team member can make informed, confident decisions using trusted AI, expert guidance and practical resources.
Demonstrating marketing’s value takes more time, research and effort, with guidance spread across limited and generic sources.
A unique Commercial Marketer framework, training course, diagnostics, benchmarking and expert guidance help you clearly connect marketing activity to business outcomes.
Limited access to proven examples means often relying on guesswork or trial and error.
Award-winning case studies, expert frameworks, peer insight and real-world examples show the inner mechanics of what works and why.
Different teams create their own processes, leading to inconsistency and slower adoption of new approaches.
Shared AI guidance, frameworks and training create consistent, scalable ways of working across your organisation.
“As a senior leader, I don’t just want tactics. I want conversations. I want to see what other leaders are doing, what’s resonating across industries, what’s next. That multi-level relevance is what makes Propolis unique.”
Vito Labate, Global Head of Marketing,
Capgemini
How Does Propolis Help Marketing Teams?
With Propolis membership, marketing teams get intelligence, training, discussion and resources they can use to build skills, solve key challenges, and deliver better results with less wasted time.
Outcome/Goal
With Propolis
Without Propolis
Trusted B2B AI, guided workflows, templates and practical resources help every marketer produce high-quality work in less time.
Time is lost searching for answers, recreating work and using generic AI that lacks B2B context.
Award-winning case studies, frameworks, benchmarking, expert guidance and AI help teams confidently plan, execute and optimise campaigns.
Teams rely on fragmented advice, trial and error, making it difficult to apply best practice consistently.
Live and on-demand training including ABM Essentials, AI Copywriting, Storytelling and Commercial Marketing, combined with AI guidance and expert frameworks, helps teams build skills while solving real marketing challenges.
Learning is inconsistent and difficult to apply, slowing adoption of ABM, AI and other new marketing disciplines.
Commercial Marketing frameworks, training, diagnostics, benchmarking and expert guidance help teams clearly connect marketing activity to business outcomes.
Proving marketing’s value takes more time and effort when evidence, frameworks and guidance are spread across multiple sources.
“My biggest thing was fear of asking questions. But the Propolis community is really helpful and supportive. There seems to be no such thing as a stupid question on Propolis and everyone will guide you to the right content or the right people.”
Sarah Tucker, Marketing Activation Manager, Reliance Worldwide Corporation – UK
Propolis Customer Stories
Ready for More Confident Decision-Making?
Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.