We work with select industry partners to produce practical B2B guides, case studies and webinars that help you make more informed decisions to achieve your marketing goals.
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration before embarking on a telemarketing campaign. Our guide provides step-by-step guidance on how
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead is interested in, or the size of the company they represent, they can
The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention
It goes without saying that the past few years have seen seismic shifts like no other. We’ve experienced a global pandemic that redefined how we see the world; the rapid development of AI that shows
In this report, we provide our steps towards achieving digital transformation in your lead management operations. Developed from our years of experience and technical expertise in setting up, managing, and supporting digital transformation programmes for
What do the most influential professional services marketers have in common? The world of marketing in professional services is blessed with talent. But who are the Trailblazers? Who are the Trendsetters? Who are the marketers
In the highly congested IT solutions space, staying front of mind to engage with your target audience is vital. Yes, the ‘tried and tested’ B2B marketing approach of whitepapers and webinars can do that, sure.
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
In recent years, it feels like everything is more competitive than ever. With more noise online, and a bar that never seems to stop rising, really standing out from the crowd is not an easy
Tuesday, 19 September 2023 | 2:30 PM BST | Duration: 60 minutes | Online Today’s marketers have more tools than ever to reach, engage and convert customer and prospects. For most of us, live events
Lead generation has long been centered around capturing information from forms. Want to check out this case study? Fill out a form. Get pricing info? Fill out a form. The problem? Forms don’t start a
The customer journey has changed for good. Potential customers spend weeks, months or even years silently researching brands online. And even if they engage with your material, it doesn’t mean they’re ready to buy. You
Done right, digital events are one of the most powerful tools to accelerate the customer journey and gather information on your leads. This webinar will explore how to use virtual experiences to power your pipeline.
With participants preferring different ways of consuming content, event organizers are asking themselves: “How can we create a consistent, personalized event journey audiences will love?” The secret? Use an omnichannel event strategy. You’ll learn:
B2B marketing has radically transformed in a few short years. Just as we’re moving away from a global pandemic, we enter a bear market with a looming recession on the horizon. This combination of past,
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