B2B Resources and Webinars
We work with select industry partners to produce practical B2B guides, case studies and webinars that help you make more informed decisions to achieve your marketing goals.
Downloadable B2B Guides and Reports
The strategic imperative for a B2B-specific social media management platform.
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, […]
How B2B Events Are Delivering on Marketing Goals
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent […]
Martech Vendor Spotlight Report for Digital Experience Platforms 2024
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape […]
The B2B Marketing Global Agencies Benchmarking Report 2024
By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those […]
What is customer knowledge sharing and why is it important?
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional […]
The B2B Marketing US Agencies Benchmarking Report for 2024
This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok […]
How to create a purpose-led marketing campaign: Leading with emotion and creating a meaningful message
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up […]
Working as one and cultivating relationships: Inside an award-winning global agency
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so […]
Creating exceptional brand initiatives: Inside an award-winning diversity campaign that aimed to champion change
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as […]
How to execute a world-class channel marketing initiative: Lessons from an award-winning campaign
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best […]
Winning Gold: Sharper’s B2B Lead Gen Campaign for Proact & NetApp
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this […]
Winning Gold: Quarry & ZS Associates Case Study
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how […]
Upcoming and On-Demand Webinars
How to make AI work for brands and agencies
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in […]
Brand vs. Demand: Unleashing The Power Of B2B Influencer Marketing To Bridge The Gap
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the […]
How To Select Your Next Digital Experience Platform
Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to […]
How to build your own AI model in less than 5 minutes!
Are you looking to advance your AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss […]
From planning to execution: How to deliver your B2B events with that ‘wow factor’
Let’s face it; creating quality and engaging events can be challenging. With so many B2B events happening today, standing out has increasingly […]
What do B2B marketing budgets, spend, and return look like this year?
In August 2023, we officially launched the Community Index, a real-time dashboard of B2B marketing metrics for Propolis members. Since then, we’ve […]
Reach our global audience of B2B marketers
To find out more about how you partner with us on upcoming podcasts, guides or webinars and reach our global community of B2B marketers, contact us by completing the form.
