Make Every B2B Marketing Decision More Commercial
Propolis is the membership that helps B2B marketers make confident commercial decisions, prove their impact and drive stronger growth.
Trusted by B2B marketing teams at Pega, BT, Palo Alto, Capgemini, BP and Hitachi
What a Time to Be a B2B Marketer
New buyer behaviours. Fewer resources. Intense scrutiny, and overwhelming change.
All whilst you’re trying to grow revenue and support your team.
Proving marketing's value
Intense scrutiny to prove ROI to the board and wider business
Doing more with less
Stretching tight budgets and resources to meet more complex goals
Keeping pace with AI
Staying relevant and informed as technology shifts fast
With Propolis, You Don’t Have to Figure It Out Alone
Make Every Marketing Decision Count
Powered by AI, expert guidance, hands-on learning and peer insight, Propolis offers the intelligence and support B2B marketing teams need to improve strategy and deliver better results.
Connect your strategy to commercial growth
Build an ongoing commercial story the business gets.
Back your big decisions with confidence
Validate your thinking with clear, interrogation-proof insights.
Build a marketing team ready for change
Keep your team resilient, agile and informed, even when everything is changing.
Turn peer knowledge into real advantage
Build your commercial edge on 20+ years of B2B expert insight.
How Propolis Helps B2B Marketers
Expert Guidance
For strategic support and an outside perspective.
- Expert-led advice and support, virtual and in-person
- Mentoring and coaching
Propolis AI
Specialist AI-powered B2B intelligence platform
For day-to-day support, faster answers and more confident execution.
- AI marketing support tool
- Diagnostics, benchmarking & data
- Research, reports and case studies
- Agency shortlisting
Skills and learning
For building capability across the marketing team.
- Live training courses and accreditation
- Webinars and on-demand learning
- Best practice briefings
- Proven frameworks and practical templates
Community and events
For peer perspective, shared learning and industry connection.
- Conferences and awards
- Roundtables and workshops
- Peer-to-peer networking and collaboration
- Community discussions
Trusted by B2B Marketing Teams
Why B2B Marketers Chose Propolis
Chris Wade, Chief Marketing and Product Officer, Gamma
“Propolis Strategy Expert Shane Redding has been a brilliant sounding board and an amazing source of advice and counsel as we both test and prove out our proposed approach and the way we can increase the buy-in of the company leadership.”
Sarah Tucker, Senior Channel Marketing Manager, RWC
“My biggest thing was fear of asking questions. But the Propolis community is really helpful and supportive. There seems to be no such thing as a stupid question on Propolis and everyone will guide you to the right content or the right people.”
Emanuela Mafteiu, Head of EMEA Digital & Demand Generation, Ping Identity
“It offers real case studies, peer-to-peer knowledge and continuous upskilling. That combination of strategy, skills and application is what sets it apart from any partner we’ve worked with.”
Maria Armianova, Global Head of Marketing & Customer Experience, Hitachi Energy
“I’ve worked with many coaches and mentors throughout my career, but Propolis Mentor Stephen Chandler stands out as one of the very best. He has an exceptional ability to combine challenge with encouragement, ask the right questions, and help bring clarity to complex situations. Our sessions have shaped my thinking and development as a leader, and I’ve taken away insights that I’ll continue to use long after I’ve moved on.”
Vito Labate, Global Head of Marketing, Capgemini
“It felt like a partnership. Our designated Customer Success Manager is constantly showing us new ways to leverage our membership. That made a huge difference.”
Holger Winkler, Regional Marketing Manager, Pega
“Although we use other providers, including self-learning tools and training platforms, these are often not as focused on marketing topics relevant to our ABM team and do not offer the same level of specialized support as Propolis. This was a key reason why we chose to become Propolis members.”
Scale Your Propolis Membership to Fit the Size and Needs of Your Marketing Team
Build the right capabilities to create the biggest impact on your business goals.
Not sure which membership is right for your team?
Tell us a bit more about your goals and we’ll recommend the best fit.
Recognized for B2B Excellence
Ready for More Confident Decision-Making?
Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.