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Best Practice Briefings

How to Become a Commercial Marketer

Learn how to transform into a commercial marketer and effectively showcase your contributions to revenue. This on-demand session provides strategies and insights to help you prove your value to your leadership team and secure their support.

We all aspire to build fulfilling careers with frequent pay raises, but achieving this requires marketing to prove its tangible impact on revenue. Without clear evidence of our contributions, advancing beyond a certain point becomes challenging. This is why our colleagues in sales often secure higher salaries: their direct influence on revenue is undeniable.

Best Practice Briefing: How to become a commercial marketer
In our latest Best Practice Briefing, we will present a bold new vision for B2B marketing teams. Our goal is to redefine our role, transforming marketing into a truly strategic and commercial function. This session is designed to equip you with the knowledge and tools needed to elevate your marketing efforts and drive significant business outcomes.

Insights from Georgie Gilmore
Georgie Gilmore, our Propolis Strategy & Channel Partner Marketing Expert, will guide you through our innovative model for becoming a commercial marketer. You will learn actionable strategies to:

  • Demonstrate Your Value: Prove your impact on revenue with clear, measurable results.
  • Gain Board-Level Respect: Earn the appreciation and support of the board by showcasing your strategic contributions.
  • Drive Career Growth: Position yourself for career advancement with a focus on revenue impact.

Transform Your Marketing Approach
Watch now to discover how you can elevate your marketing efforts, prove your impact on revenue, and achieve the professional growth you deserve. This session is an excellent opportunity to transform your approach and unlock new career opportunities inside and outside of your organization.

Part 1 of 2 of the Commercial Marketer Best Practice Briefing:

This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.

Join the global community for B2B Marketing leaders

Propolis offers vital intelligence, expertise, and solutions to help you make informed, data-driven decisions on your strategic position, prove your ROI and empower your teams to be more innovative, more efficient and drive greater results.

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