Search
Close this search box.

Best Practice Briefings

Rethinking Channel Partner Marketing

Hosted by Propolis Channel Expert Georgina Gilmore

Learn why 2024 is the time for marketers to rethink channel partner marketing.

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the critical aspects of understanding, aligning, and integrating channel partner marketing within the broader marketing strategies of B2B organizations.

Key Highlights:

  • Strategies for Alignment: The importance of aligning channel partner efforts with overall marketing goals to ensure cohesive growth strategies.
  • Breaking Down Silos: Practical steps for integrating channel marketing more effectively within the marketing department to avoid operational silos.
  • Leveraging Partnerships: How to utilize channel partnerships to extend market reach, access new customer segments, and drive growth.
  • Collaborative Solutions: The briefing discussed collaborative approaches to enhance communication, alignment, and performance measurement between organizations and their channel partners.

This session is a must-watch for marketing leaders seeking to harness the full potential of channel partner marketing. For a deeper dive into these insights and to learn from the experiences of industry peers, we encourage you to watch the full recording. Discover how to break down silos, align channel marketing efforts with your organization’s goals, and leverage partnerships for significant growth.

Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.


This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.

Georgina (Georgie) Gilmore

Channel and Strategy Expert

Georgina Gilmore is a strategic, commercia, and creative B2B marketer. She has over 30 years of experience working for global B2B organisations such as Cisco, Vodafone, Kaspersky and Centrica where she has architected their marketing strategy and plans to support business transformation and growth agendas. Along the way Georgie has been honored to receive numerous awards for her work (including a few from B2B Marketing!) She is highly skilled in building B2B brands, developing value propositions and messaging, as well digital demand generation programs globally. Georgie has built and led global teams across EMEA, APAC, LATAM, and North America in complex, fast moving businesses.

Georgie is channel and strategy expert on Propolis, B2B Marketing’s community intelligence platform that enables B2B marketers to enhance strategy, build a world-class marketing function and deliver tangible ROI. Learn more about Propolis via the Link below.

Join the global community for B2B Marketing leaders

Propolis offers vital intelligence, expertise, and solutions to help you make informed, data-driven decisions on your strategic position, prove your ROI and empower your teams to be more innovative, more efficient and drive greater results.

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.