With marketers under increasing pressure to generate more ROI, marketing automation represents a potent opportunity. This Knowledge Bank explores marketing automation techniques and processes that can help marketers take control of the sales pipeline and reinforce the importance of its role across the organisation
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2 July, 2013
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12 March, 2013
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20 March, 2013
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19 July 2012
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5 August 2011
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6 April 2011
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16 January 2013
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24 October 2012
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15 October 2012
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23 April 2013
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23 April 2013
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20 February 2013
Multimedia
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What is revenue performance management?
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Eloqua: Content is King
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B2B Marketing Awards shortlist announcement party -
News in pictures: July/August -
London Calling presented by Joel Harrison at the International BMA Conference 2012
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News in pictures: June 2012 -
B2B Marketing Summit: The highlights
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B2B Marketing Summit: Delegate takeaways
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B2B Marketing Summit 2012 in pics -
News in pictures: May 2012
