With marketers under increasing pressure to generate more ROI, marketing automation represents a potent opportunity. This Knowledge Bank explores marketing automation techniques and processes that can help marketers take control of the sales pipeline and reinforce the importance of its role across the organisation
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1 February 2012
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26 January 2012
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19 January 2012
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14 October 2011
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27 June 2011
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27 June 2011
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5 August 2011
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6 April 2011
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12 January 2011
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31 January 2012
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6 January 2012
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5 December 2011
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3 January 2012
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24 June 2011
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10 June 2010
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7 February 2012
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7 February 2012
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13 September 2011
Multimedia
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News in pictures: February 2012 -
News in pictures: January 2012 -
B2B Marketing award winners (photo gallery) -
VIDEO: B2B Marketing Conference 2011
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VIDEO: B2B Marketing Awards 2011
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B2B Marketing Awards 2011 -
video: IBM CMO Study
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Video: IT marketing challenges
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VIDEO: The EU cookie law
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video: Google and the customer journey
