"> Advertise with Us
"> Contact Us

Buyersphere Report 2015

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Now in its fifth year, the Buyersphere Report 2015 is a comprehensive survey into the behaviours and attitudes of the B2B buyer produced by Base One and B2B Marketing.Customer-centricity and personalisation are now essential to the success of any marketing activity. As a result, it’s essential that brands understand exactly what their prospects are looking for.This is where the Buyersphere Report can help. The research reveals the facts behind B2B buyer purchase decisions, from who actually does the buying to what makes winning suppliers stand out.The study draws insight from 211 UK-based B2B marketers with budgetary sign-off for purchases worth in excess of £20,000.Click below for a taste of the kind of insight packed into this year's report. This data visualisation details the influencers present in the B2B buying process, plotting influence versus frequency of use. Are you missing a trick?

Now in its fifth year, the Buyersphere Report 2015 is a comprehensive survey into the behaviours and attitudes of the B2B buyer produced by Base One and B2B Marketing.

Customer-centricity and personalisation are now essential to the success of any marketing activity. As a result, it’s essential that brands understand exactly what their prospects are looking for.

This is where the Buyersphere Report can help. The research reveals the facts behind B2B buyer purchase decisions, from who actually does the buying to what makes winning suppliers stand out.

The study draws insight from 211 UK-based B2B marketers with budgetary sign-off for purchases worth in excess of £20,000.

Click below for a taste of the kind of insight packed into this year’s report. 

This data visualisation details the influencers present in the B2B buying process, plotting influence versus frequency of use. Are you missing a trick?

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

Commercially successful B2B campaigns
  • Content, Creative & Campaigns

Top Commercially Successful B2B Campaigns on Awards Shortlist

  • Content, Creative & Campaigns

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends
  • Content, Creative & Campaigns

Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more