Learn how to become a Commercial Marketer
Are you a B2B marketer who struggles to demonstrate how your work drives positive business outcomes? Do you battle to justify investment in marketing? Or perhaps the rest of the business just doesn’t understand or appreciate what you do?
Our two-day, virtual training course, led by Propolis Expert Georgina Gilmore, is designed to help you effectively demonstrate the value that marketing (and you!) bring to your business. | Virtual course.
Upcoming course dates
June 25 – 26, 2025
2pm – 5pm BST/ 9am – 12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Whether you’re looking to advance your career or build a results-driven marketing strategy, this course will empower you to become a confident, effective commercial marketer.
What you will learn?
- What a commercial marketer is (and isn’t!) and why it’s so important for you to position yourself as a commercial marketer.
- How today’s marketing leaders are positioned and where they need to focus more to be a commercial marketer.
- Some of the common barriers that stop us from operating in a commercial way, with ideas on how to overcome them.
- The five main priorities you must focus on to be a successful commercial marketer.
- The six critical skills you need to act as a commercial marketer.
Discover structures for the whole marketing funnel
Alongside professional hints and tips, Georgie will give you the tools, structures, and templates she uses every day. They’re yours to keep, adapt, and use:
- The Five Key Business Areas assessment model.
- Best practice resources for each of the six key skills you need to be a commercial marketer.
- Examples of commercial marketers in action, providing a clear example of what you and your team can achieve when you follow our approach.
Who should attend?
- Becoming a Commercial Marketer is ideal for any B2B marketer (marketing manager upwards) who owns a budget and wants to position marketing as a commercial function that delivers business value.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Georgina (Georgie) Gilmore – Leading global expert in B2B marketing
Georgina (Georgie) Gilmore is a leading global expert in B2B marketing, with over three decades of experience driving revenue growth and commercial success for top-tier international companies. Passionate about sharing her expertise, she now runs her own consultancy, The B2B Marketing Expert, and serves as a B2B Marketing Propolis Expert specialising in
Strategy and Channel Partner Marketing. Georgie’s course,
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
