Being great at marketing and being great at leading a marketing team are two different things. The skills that get you to manager level, technical expertise, execution, and delivery, are not the same ones that will make you an effective leader. This two-day virtual program, developed and delivered by Jarmila Yu of YUnique Marketing Ltd., is designed specifically for mid-career B2B marketers who are either stepping into leadership for the first time or want to sharpen the leadership skills they’re already building. Drawing on the frameworks Jarmila uses in her own highly endorsed Marketing Mentoring Programs, the course gives you practical, immediately applicable tools to lead with more clarity, influence, and confidence.
Who should attend?
- Mid-career B2B marketing professionals who are working toward their first marketing leadership role.
- Marketers who have recently moved into a leadership position and want to build their confidence and effectiveness quickly.
- Anyone who has strong technical marketing skills and wants to develop the leadership, strategic, and people management capabilities to match.
- B2B marketers who want to invest in their own career development and build a clear plan for where they’re headed.
What you'll walk away able to do.
This program is about developing the self-awareness, skills, and approach to actually practice it.
After completing this course, you’ll be able to:
- Apply a clear framework for decision-making and influence so you lead with intention rather than instinct.
- Contribute to business strategy as a marketing leader, not just execute against it.
- Free up your time and mental bandwidth to focus on leading rather than getting pulled into day-to-day managing.
- Build stronger, more productive relationships with your team, agencies, and senior stakeholders.
- Navigate conflict constructively and develop your people through coaching rather than directing.
- Set clear personal career goals and build an action plan to achieve them with purpose and momentum.
Course deliverables.
- A verified certificate of completion you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck covering everything from both sessions.
We learned the importance of demonstrating value in a way that makes sense to other functions, teams, and leaders in the organisation.”
