Most B2B marketing is built on words. Emails, web pages, blog posts, campaigns. Which means that writing is one of the highest-leverage skills a B2B marketer can develop. This two-day virtual workshop, led by expert B2B copywriter David McGuire, gives you a structured, practical approach to writing copy that actually works. With over 20 years of dedicated B2B writing experience, David has built this course around the real challenges B2B marketers face, not generic writing theory. You’ll leave with a clear framework, a set of practical techniques, and the confidence to apply them immediately across everything you write.
Who should attend?
- B2B marketers who write copy as part of their role and want to do it faster and more effectively.
- Anyone who wants to eliminate the common writing habits that make B2B copy flat, vague, or forgettable.
- Marketers who manage freelance writers or brief internal stakeholders and want to get better quality content back.
- Content, demand gen, and campaign managers who need to write across multiple formats and want a consistent, structured approach.
What you'll walk away able to do.
It’s a B2B-specific workshop built around the formats, challenges, and audiences you actually deal with every day.
After completing this course, you’ll be able to:
- Write with more authority and clarity, cutting the vague, jargon-heavy language that loses B2B readers.
- Make complex or technical subjects compelling without oversimplifying them.
- Produce stronger copy across the formats that matter most in B2B: emails, blog posts, web pages, and more.
- Brief writers and stakeholders more effectively so you get better content back with less back-and-forth.
- Develop and apply a consistent brand voice and tone across your marketing output.
- Spot and fix the most common B2B copywriting mistakes before they reach your audience.
Course deliverables.
- A verified certificate of completion, you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck covering everything from both sessions.
Very engaging trainer - David covered a variety of topics and included useful quick tips."
