Content marketing is one of the hardest things to get consistently right in B2B. The briefs pile up, the strategy drifts, and it can be difficult to draw a clear line between content activity and business results. This two-day virtual workshop, led by content marketing specialist Pamela Muldoon, is designed for mid-level B2B marketers and team leaders who want to sharpen their strategy, tighten their execution, and build confidence in how they measure and communicate the value of content. Through practical group exercises and real-world frameworks, you’ll apply what you learn in the room, not just take notes and hope for the best.
Who should attend?
- Mid-level B2B marketing practitioners and team leaders responsible for content strategy or execution.
- Marketers who are producing content but want a clearer strategic framework to make it more effective and measurable.
- Content marketers who want to re-energize their approach and get more consistent results from their programs.
- Anyone who needs to better connect content marketing activity to brand, demand, and business outcomes.
What you'll walk away able to do.
This course goes beyond content theory. You’ll work through real challenges alongside other B2B marketers and leave with practical tools you can use immediately.
After completing this course, you’ll be able to:
- Build a content marketing strategy that connects clearly to your business and brand goals.
- Develop a thought leadership approach that builds genuine trust and credibility with your target audience.
- Identify and eliminate operational inefficiencies that slow down your content production and distribution.
- Create content that works across the full buyer journey, from awareness through to loyalty and retention.
- Set up a measurement framework that tracks content performance against outcomes that actually matter to your business.
- Make a stronger internal case for content investment by linking your activity to brand awareness, pipeline, and revenue.
Course deliverables.
- A verified certificate of completion you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck covering everything from both sessions.
A great, well structured course with dynamic content and insights, also a good place to network and find out what other marketers are doing for their business.”
