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B2B Copywriting

Write with power and confidence; a copywriting workshop for B2B marketers

Master the art of copywriting with David McGuire; learn how to create (and commission) higher quality copy with the five key competences any successful B2B writer needs to get maximum results. | Virtual course

Upcoming course dates

October 9 – 10, 2024–
2pm – 5pm GMT / 9am – 12pm ET

For Propolis members

£799
£ 699 Excluding VAT
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Book course

For non members

£ 799 Excluding VAT
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Book course

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.

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Description:

Where most effective B2B content formats are text-based, better writing means better results. And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a new level. In this practical two-day online workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.

What you will learn?

This is no generic writing course. With 15 years’ dedicated B2B writing experience, David has created this course to address the real issues B2B marketers face – like how to:

  • Write with authority and power, and avoid common B2B mistakes.
  • Make technical subjects clear and compelling – without “dumbing down”.
  • Obtain better quality content from stakeholders and writers.
  • Succeed in popular B2B content formats, including blog posts, emails, and web copy.
  • Humanise your brand through smart use of voice and tone.

You’ll leave with an armful of practical tips you can apply straight away – that is nothing like the English lessons we learned at school.

Structures for the whole marketing funnel

Alongside professional hints and tips, David will give you the tools, structures and templates he uses every day when crafting content throughout the whole B2B marketing funnel. They’re yours to keep, adapt and use:
  • A structured, five-point hierarchy for evaluating any B2B copy.
  • An adaptable quality checklist for your B2B content.
  • Briefing forms, ensuring you have everything you need to write well.
  • Multipurpose structures for blog posts and other content types.
  • A unique, graphic tool to help you visualise voice and tone.

Testimonial
“I went away feeling more knowledgeable and confident in my copywriting skills”
Marketing exec – Thomson Reuters
“Do it! Really useful and practical insight, ideas and structure”
Specialist Content Director – Team Spirit
The trainer is very helpful and knowledgeable”
Bid writer – Crown Worldwide

Who should attend?​

  • This course is for someone who wants to power up their skills in B2B copywriting, drum out common mistakes, and further develop this core skill for B2B marketers.
  • Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.

Certification

  • Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
  • All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

David McGuire – Advisor and Coach – B2B Copywriting and Creativity

Windhover B2B

B2B Marketing’s resident B2B copywriting expert and trainer, David has been making dull subjects interesting for more than 20 years. Steeped in B2B marketing, he’s crafted content about everything from air conditioning controllers to cybersecurity insurance – spending eight years as creative director for the UK’s largest specialist B2B tech writing agency before setting up his independent coaching and consultancy practice. He’s also the regular host of the UK’s national copywriting conference.

Get in touch

We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at  [email protected]

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