Join Our B2B Product Marketing Masterclass.
Learn how to create B2B products and services that resonate with your target audience and outshine competitors. This comprehensive course offers practical insights and real-world strategies to elevate your product marketing game. | Virtual
Upcoming course dates
March 26 – 27, 2025
2pm – 5pm GMT / 9am – 12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B product marketing. Equip yourself with powerful analysis tools to gain invaluable insights into your competitors and customers.
What you will learn?
Master the art of product development from ideation to execution. Explore techniques for generating ideas and creating a product that captures market attention.
- Conduct insightful market analysis and dissect your competitor’s product strategy.
- Propose innovative differentiation tactics to carve out your unique position in the market.
- Leverage user feedback and embrace the iterative nature of product development.
- Delve into real-world examples of successful product management strategies.
- Craft value proposition statements that resonate with your audience and align with their pain points.
What’s included?
All participants will receive the 80+ slide deck with all the content covered over the course.
- The multi-stage process for your product marketing strategy.
- Guideline agendas for product marketing workshops.
- Recommended research & insight structure.
- Several case studies of successful product marketing campaigns.
Who should attend?
- Ideally suited for people new to B2B Product Marketing or those who have experience but are yet to find the perfect framework for success.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Joshua Morse
B2B Storytelling & Value Proposition Specialist
As a Chartered Marketer, I have extensive experience in marketing management and product innovation with brands including Mira Showers and Brintons Carpets.
Joshua Morse Marketing Ltd helps small and medium-sized businesses, which are often owner-managed, and targeting transformational growth. From marketing audits and plans, all the way through to implementation, we consistently deliver the change needed to attract and keep more customers coming your way.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
