How Capgemini Scaled Global Marketing Impact with Propolis
One of the most complex challenges senior global marketers face is to stay ahead of change while driving consistent, high-impact campaigns across regions. The solution? Propolis can help them shape strategy, build capability, enhance team effectiveness, and deliver business growth. Capgemini’s Global Head of Marketing, Vito Labate, reflected on the impact of joining our community: “It’s very easy to fall into a rinse-and-repeat mode. You keep turning the same marketing handle year after year, relying on what worked last time. But at some point, you stop seeing what great looks like. Propolis changed that for us.”
The Challenge of Global Consistency
Capgemini, a global leader in consulting and digital transformation, operates across dozens of countries and industries. With such scale comes complexity. Aligning marketing strategies across geographies, ensuring consistency in messaging, and keeping teams inspired and connected are not just aspirations, but also must-haves.
“You want to ensure there’s alignment across all the different areas of the business: regions, geographies, functions,” Vito explained. “That’s hard to do when you’re just looking inward. We needed a space where we could look outwards, benchmark our approach and evolve with confidence.”
Discovering the Propolis Difference
What initially drew Vito to Propolis was its specific focus: a community built exclusively for B2B marketers.
“Over the years, I’ve seen a lot of communities come and go. Propolis was different. It was tailored to exactly the kind of organization we are: large, international, B2B-focused, and ambitious.”
Beyond the curated content and expert insights, what stood out was the depth of community. Vito mentioned that most communities just give you access. When you subscribe, you simply log in and you’re on your own, but Propolis offered much more than that: Propolis will remain crucial to fostering a culture of learning and collaboration across global regions.
“It felt like a partnership. James, our designated Customer Success Manager, was constantly showing us new ways to leverage the community. That made a huge difference.” Vito likens Propolis to a marketer’s Swiss Army knife: “It’s versatile and useful in more ways than you think. And it’s always ready when you need it.”
From Insight to Inspiration
While many enterprise communities offer tactical resources, few deliver what Vito describes as true inspiration.
“The industry changes so quickly. Having access to real-time conversations, peer advice, and expert takes gave our teams new energy. They could see what others were doing, challenge their assumptions, and bring that ambition back into their own campaigns.”
The impact was felt across Capgemini’s global marketing organization, particularly in their account-based marketing (ABM) function.
“The team has really matured through Propolis. They leveled up their skills, their thinking, their approach… And it wasn’t simply abstract, it was visible, measurable progress.”
Propolis helped Capgemini move beyond internal echo chambers. Vito mentioned that when you are only inside your own organization, you tend to develop tunnel vision, but Propolis enabled them to benchmark their efforts, ask questions, and get honest answers from other similar companies.
A Community for Every Level of Marketing Leader
Vito’s use of Propolis complements how the rest of his team engages with it. While team members often focus on on-demand training and certifications, he draws value from the strategic exposure the membership provides. From judging awards to participating in panel discussions with fellow CMOs, Propolis has become a space for executive-level inspiration and connection.
That multi-level relevance is what makes Propolis unique. Whether you’re just starting out or you’ve been in marketing for 20 years, there’s something valuable here. It’s a place to grow, both as a professional and as a team.
Looking Forward
As Capgemini continues its global marketing evolution, Vito is eager to see even more of his team engaging with Propolis, not just consuming insights, but contributing them.
“I’d love to see our marketers sharing the strong things they’re doing. Propolis is a two-way street. The more dialogue, the more value we all get.” And of course, he’s keen to stay ahead on emerging technologies: “AI is moving fast. Nobody can keep up alone. The Propolis community gives us an edge by surfacing how others are using AI creatively in real-time.”
For B2B marketing leaders looking not just for relevant content but also for connection and a constant source of inspiration, Capgemini’s experience offers a clear message: Propolis isn’t just a community, it’s a competitive advantage.
