Global Marketing Teams Stay Confident, Consistent, and Future-Ready
For global B2B marketing teams to stay competitive and effective, continuous learning and capability building are essential. At Fluke Corporation, Sue-Ann Prentice, CMO, needed a way to align marketers across regions, roles, and experience levels while keeping pace with rapid change in AI, buyer behavior, and evolving best practices. This case study explores how Propolis became a strategic partner for Fluke’s global marketing organization, helping drive consistency, strengthen decision-making, and turn emerging insight into practical action across the business.
The Marketing Challenge
Leading a global marketing organization means balancing autonomy with alignment. At Fluke Corporation, Sue-Ann Prentice needed a way to bring consistency to teams operating across regions, business units, and varying levels of experience, while still allowing marketers the flexibility to adapt locally.
“One of the biggest challenges when you lead large, global teams across multiple functions and experience levels is alignment. Especially around priorities, roles and responsibilities, ways of working, frameworks, and what ‘best-in-class’ really looks like.”
This challenge was amplified by the diversity of backgrounds, tenure, and functional focus across Fluke’s marketing teams. Without a shared reference point, approaches risked becoming fragmented. Sue-Ann needed a solution that could provide trusted external benchmarks, scalable learning, and practical guidance that would help teams stay confident, consistent, and future-ready in a fast-moving B2B landscape
A Strategic Partner For Building Capability Across Global Teams
Sue-Ann Prentice emphasizes how Propolis supports Fluke’s global marketing organization by giving teams access to shared frameworks, trusted insights, and external benchmarks. Rather than enforcing rigid processes, Propolis provides a common foundation that helps marketers across regions operate with greater confidence and consistency.
“CMOs leading global teams know that expertise is only powerful when it keeps evolving. Propolis provides the insights, tools, and guidance that help our team accelerate learning, strengthen decision-making, and build capability.”
Access to expert research, peer perspectives, and practical resources enables marketers to apply learning in real time. Instead of relying solely on internal experience, teams can benchmark their approach against wider B2B best practice, helping reduce fragmentation while maintaining flexibility across markets.
Turning Insight Into Action: Measurable Impact Across AI and ABM
For Fluke, the value of Propolis lies not just in insight, but in application. Guidance from the AI Strategy Pack helped shape the organization’s AI roadmap, enabling teams to identify practical use cases, prioritize initiatives, and build confidence in emerging technologies.
A similar impact was seen in account-based marketing. Access to frameworks, expert guidance, and industry connections helped marketers understand when and how to invest in ABM, supporting smarter decision-making and more focused capability building.
Propolis shortens the gap between emerging best practice and real-world execution. By giving teams early visibility into evolving trends and access to credible expertise, Fluke’s marketers can make more informed choices, adapt faster, and keep strategies future-fit in a rapidly changing B2B landscape.
Looking Ahead With Propolis
As Fluke continues to evolve its global marketing organization, Sue-Ann sees Propolis playing an important role in helping teams stay ahead of rapid change. From AI and data-driven decision-making to shifting buyer expectations, having early visibility into emerging trends allows the marketing function to anticipate what’s next rather than react to it.
Propolis gives Fluke’s teams access to expert perspectives, peer insights, and practical frameworks that help shape future strategy while supporting ongoing capability development. By combining external benchmarks with real-world application, Propolis enables marketers across regions to stay confident, connected, and ready for whatever comes next.
Propolis has become more than a resource. It’s a trusted partner that helps Fluke strengthen alignment, support continuous learning, and ensure its global marketing teams remain future-fit in a fast-moving B2B landscape.
