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There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
B2B marketing is not corporate or – dare I say it – boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making has
The latest research from Turtl, the world’s first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue. Turtl’s study, which surveyed 500
Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what exciting new work
To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started
How to Drive Growth Amid Global Uncertainty Whether it’s due to geopolitical instability, disrupted supply chains or ground-breaking new technology, there’s no denying that the world economy hasn’t exactly been easy to navigate these past
Trending Propolis Reports, Benchmarks and Models
Our latest report, “How Leading SaaS Marketers Are Using ABM to Increase Commercial Impact,” offers a deep dive into how top industry players are leveraging Account-Based Marketing (ABM) to drive real business results in 2025.
This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts at Capgemini and EY. Discover strategies to:
In today’s complex professional services landscape, standing out and driving growth has never been more challenging or more rewarding. From navigating lengthy sales cycles to showcasing your unique value in a competitive marketplace, professional services
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
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