Articles
Trending Articles
For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, we have concluded that this exact
For today’s B2B marketing leaders, prioritization is no longer a periodic planning exercise. It is a continuous leadership discipline, performed under scrutiny, constraints and competing demands. Budgets are under pressure, channels are saturated, stakeholders are
In B2B marketing, it is essential to become the commercial marketer – someone who thinks about revenue, ROI and business goals over isolated marketing metrics and campaigns. And in order to achieve this, you need
It’s a new year and in 2026, becoming the commercial marketer – a person who thinks about business and revenue goals first before marketing goals is imperative to success. At B2B Marketing, we believe that
In our industry, becoming the commercial marketer – someone who thinks about business and revenue goals over marketing goals – is crucial to success. And at B2B Marketing, we believe that there are six skills
As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the marketing team of the future look like? Pete Mikeal, VP of Marketing for North America, Globant, and Jarmila
At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined six essential skills to truly embrace the ‘commercial marketer mindset’ – someone who thinks
At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the wider business objectives first. And this is
At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about
Trending Propolis Reports, Benchmarks and Models
The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK and US. As a sponsor, you
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.