The 2026 Global Agencies Benchmarking Report ranks the leading B2B agencies across specialisms, using global gross income and other top capabilities. In this article, we focus on brand and reveal the best B2B brand marketing agencies globally, including the agency that took the #1 spot. Read on to find out more about brand at a global level.
How we measured brand specialism
Our rankings are built to answer one simple question: which agencies lead in B2B brand, not just which ones say they offer it. Agencies in our global survey selected the services they provide, then identified their top three specialisms. That second response is what powers the specialism league tables.
For this report, brand means brand development and communication, plus purpose-led initiatives. We then ranked agencies by global gross income, which means the list reflects both specialist strength and commercial scale.
That distinction matters. An agency can offer brand work without making it a core capability, and this methodology helps separate broad service menus from real category leadership.
The top five global B2B brand agencies
Gravity Global takes the top spot
Taking the #1 position in our global brand specialism rankings is Gravity Global, with a global gross income of $189 million, the second-highest gross income recorded across all agencies in our global report.
Following closely behind is Global Agility, which takes second place in the brand rankings and ranked third overall in our global agency league table.
But perhaps the most telling finding is just how widely brand features across the industry. More than half of agencies identified brand as one of their top three specialisms.
And this isn’t unique to the global market. Across all three of our reports, covering the UK, US and global markets, brand was the most frequently selected specialism.
That’s a notable finding at a time when the B2B industry is navigating significant change. With new technologies, shifting buyer expectations and growing pressure to demonstrate commercial impact, brand can sometimes get lost in the noise. Yet, the data suggests that, for agencies at least, it remains firmly at the heart of the B2B marketing mix.
So, while the way B2B brands build, communicate and differentiate themselves continues to evolve, one thing is clear: brand still matters. For full insights and the rest of the rankings, check out the full report here.
