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Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism.
Trending Reports, Benchmarks And Models
B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter most: revenue, growth, and measurable
Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, language, and strategic alignment CFOs are looking
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives
The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK and US. As a sponsor, you
Trending Articles
How can CMOs build future-fit teams that address the challenges of an uncertain and volatile business environment? This was the topic of conversation during my recent panel with leading CMOs Sarah Thomas and Toni Allen
B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation data showing a reallocation from
At B2B Marketing, we discuss the importance of becoming the commercial marketer. This is someone who has the ability to think strategically and drive measurable business growth through marketing. With that being said, there are
At B2B Marketing, we believe that becoming the commercial marketer is imperative in today’s competitive climate. One of the six essential skills to achieving this is strategic thinking: having the ability to look at what
If you haven’t checked out our 2025 Global Agencies Benchmarking Report , you’re missing out on some of the best in B2B when it comes to global agencies across the world. And in this blog,
No one ever said being a B2B marketing leader would be easy. The truth is that today’s B2B marketers are busier than ever, with a remit to drive measurable business growth in the midst of
Our 2025 Global Agency Benchmarking Report has been out for a few weeks and one of the highlights includes its spotlight on global content marketing agencies. Content and thought leadership was one of the most
Over at B2B Marketing, we believe that the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is communication and influence. Marketers need
At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers must have the ability
Our Global Agency Benchmarking Report has just been released and we are here to highlight our ‘Fastest Growers’ and ‘Rising Stars’. Find out which global marketing agency underwent the most YoY growth both percentage-wise and
Our second ever Global Agency Benchmarking Report has just launched and it’s better than ever. Packed with insights about agency gross income, headcount, specialisms and more, the report is a must-read for anyone on the
We are delighted to reveal the shortlist for the B2B Marketing Awards 2025, the industry’s leading recognition of strategic excellence, creative innovation and measurable impact. This year’s entries set a new standard. Ambition was high,
At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen. Marketers must have the
Trending Podcasts
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Trending Case Studies
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
Trending Webinars
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the
Speakers: Joanna Moss, Marketing Director and Top Accounts & ABM, Salesforce Bev Burgess, Co-founder and Chief Executive, Inflexion Group Rhiannon Blackwell, ABM Leader, Global Marketing at PwC Dorothea Gosling, Executive Consultant, Inflexion Group About this
Presented by: Sam Zalesky, Manager, Propolis from B2B Marketing About this webinar: With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to
Presented by: Laura Patterson, Propolis Growth Strategy & Accountability Expert, B2B Marketing About this webinar: In times of political and economic uncertainty, volatile market dynamics, and downward budget pressures the need to demonstrate the value
Trending Videos
Trending Events
- Wednesday, April 30th, 2025 | 9-11 AM GMT | In-Person
- March 26, 2026 I Amsterdam
- Winners Report Release: July 2025
- 27 June 2024, 4:00 PM BST
- February 2025 | Virtual
- 14 May 2024, B2B Marketing Offices, London, UK
- 9 September 2025 I London, UK
- 26 November 2025 | London, UK
- 5 November 2025 I London, UK
- July 2026 I London, UK
- The winners have been announced!