In this session, you will learn:
- The fundamental principles of brand building and demand generation in B2B
- The evolution of these strategies over time and the driving forces behind their change
- The unique challenges faced when implementing a two-speed marketing strategy and practical solutions to overcome them
- Effective methodologies for measuring the impact and success of your marketing efforts, ensuring both short-term gains and long-term growth.
Find out more about B2B Ignite – B2B Marketing’s annual flagship conference and networking experience – here.
