In this exciting webinar in association with FunnelFuel, we will be breaking down
the new digital advertising environment – specifically around targeting. We will be using real-
world examples and expert advice to demonstrate why precision targeting isn’t just a nice-to-
know but a need-to-know in B2B marketing.
We will also be discussing:
● Why there’s been a revival of contextual advertising and why advertisers need to
focus on the content’s quality and relevance.
● How marketers can shift away from retargeting strategies and focus on first party
data methods such as email, CRM testing and much more.
● How to ensure compliance with privacy standards and cultivate trust with your
audiences.
● Whether curation platforms are a good option to pursue in lieu of third-party data. make a meta description.
