The pace of change in B2B is astonishing – AI has accelerated an ongoing creative transformation that is seeing marketing campaigns evolve as never before, embracing new channels, technologies and techniques to drive ROI in ruthlessly competitive categories. But given the sheer breadth of campaigns across numerous brands and categories (and the astronomical variety of brands, messages and creative strategies) how do marketers and agencies understand and respond to the trends that are shaping tomorrow’s success?
Until now, this has been an impossible challenge, but not any more. For the first time in the 20-year history of the B2B Marketing Awards, we’ve done a deep analysis 100s of entries to identify the key trends that are driving evolution and powering success in a new generation of B2B marketing campaigns. Join Joel Harrison and Shane Redding for this webinar where we’ll reveal the standout creative and campaign trends that we’ve identified, discuss how these were deployed in real life examples and explore the implications for B2B marketing
success in 2025 and beyond. You’ll learn:
- Which creative techniques and marketing channels are defining the future of B2B.
- How changing buyer dynamics is impacting on creative execution.
- Which B2B brands are leading the pack by breaking the mould of B2B marketing.
- How to align creative excellence with ROI.
Speakers Include:
- Joel Harrison, Founder, B2B Marketing
- Shane Redding, Strategy and Evolution Expert for Propolis, B2B Marketing
