Facebook has added ‘relevance scores’ to its ads. The score, which is based on a scale of one to 10, measures how relevant the advert is for its targeted audience.
Each time a user interacts with the advert or provides feedback, the score is updated.
The more positive feedback that an advert receives the higher the score it will achieve, whereas if more people hide the ad its score will drop.
This new feature can help advertisers test ad creative options before running a campaign or optimise campaigns that are already in progress.
This new feature rolls out globally starting this week.
