Social media management platform Hootsuite has named Tara Ataya as its first chief people and diversity officer.
Tara previously served as the People, VP at Hootsuite before being promoted. She has also held various roles for Vision Critical, Sierra Systems, and Deloitte.
In her new role, she will help Hootsuite focus on the employee experience and orchestrate diversity strategies to implement them company-wide. The new role also formalises Hootsuite’s commitment to diversity and inclusivity initiatives, ensuring the work is prioritised by design.
Tara said: “When we consider the strength and richness that diversity brings to an organisation, we understand that evolving Hootsuite’s global employee base is not only the right thing to do but makes for better business solutions that reflect our customers and communities. We have everything to gain on a journey to broaden diversity, ensure equity, and create a sense of belonging in the workplace.”
