
All data collected using Brandwatch platform.


All data collected using Brandwatch platform.
For years, B2B marketers have been under pressure to produce more. More campaigns. More channels. More content. More touchpoints. But as expectations around commercial impact increase, simply increasing output is not the answer. That is
B2B marketing has entered its MVP era. Boards and leadership teams increasingly want to see how marketing contributes to pipeline, revenue and growth. That is one of the central findings from our report, Most Valuable
In recent years, the conversation around AI in business has been dominated by productivity. How much time will it save? How many costs will it remove? How many tasks can it automate? Those are important
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.