Email delivery platform Mailgun has acquired the Paris-based email service provider Mailjet.
The two brands will serve over 290,000 companies in over 150 countries to expand its end- to-end email platform, although Mailjet will continue to operate as a separate brand. Both companies provide personalised email marketing for business campaigns.
Mailgun, which is backed by private equity Thoma Bravo, aims to use the acquisition to provide a ‘wider technology and ensure optimal ROI’.
Will Conway, CEO of Mailgun said: “Email was the foundation of the internet, and it continues to be a mission-critical component of life and business today, as the highest ROI activity compared to all other marketing channels. With Mailjet now a part of Mailgun, the combination of Mailgun’s developer ethos and API orientation and Mailjet’s multi-language support and intuitive GUI will enable our customers to improve their deliverability and achieve even better results from their email.”
Alexis Renard will step down as CEO of Mailjet. However, a majority of those on the leadership team at Mailjet will stay in place. The combined companies will have over 300 employees and continue working in their respective offices.
