Pact Coffee has launched a new marketing campaign to support its new service supplying offices with a regular delivery of freshly roasted coffee.
Created in-house and led by Felix Rossknecht, head of B2B at Pact Coffee, the activity includes digital, PR and a community-led marketing push.
To launch the campaign a solus email was sent out to existing customers promoting an introductory offer and linking to a microsite set up to manage interest and enquiries.
The brand has also sent a DM of samples to office managers throughout the UK, notifying them of the new service and introductory offer.
This will be supported by coffee events in offices, co-working spaces and pop-ups to promote the product and service on site.
Rossknecht said: “Overall, as we are a fairly young startup, a lean approach to marketing is the most sensible and effective. This is an ongoing campaign and as we test different routes to market the service we will be flexible and adjust them as we go along according to the response we see.”
Meanwhile, Stephen Rapoport founder of Pact Coffee commented: “You can bet that many of the best place to work companies in the UK today are doing well because of the food and drink they offer onsite to their staff. And with good coffee in the office employees will enjoy saving the time and money that goes into visiting coffee shops. CoffeeRun is the next step towards our mission at Pact to get the UK drinking better coffee.”
