A commercial marketer is one who thinks business first, and marketing second. This Strategy Pack (Lite) offers a preview of the full Pack, available with a Propolis membership.

Use the reports, models, and benchmarks to understand exactly what it means to be a commercial marketer, and then head to the training to take a deep dive into the five key areas that a commercial marketer must be close to. Use our combination of training courses, Propolis best practices, and case studies to get the skills and inspiration you need to start acting like a commercial marketer, today.

Includes:

• 6 modules of our “What is takes to become a commercial marketer” training course.
• 3 separate downloadable models and reports showcasing the strategies needed to dive into a specific area of being a commercial marketer.
• 30 minutes of our Best Practice Briefing on “Developing an Impactful Strategy as a Commercial Marketer.”
• 30 minutes of our Best Practice Briefing on “Your Guide to Overcoming the Biggest Challenges to Becoming a Commercial Marketer.”
• 2 case studies on how other B2B marketers have made the transition to become commercial marketers.