On-demand Training
In this course, Georgie Gilmore, our Propolis Expert for Strategy & Channel Partner Marketing, will walk you through the importance of becoming a commercial marketer. This course will outline what we mean by the term ‘commercial marketer’, the common obstacles, and the five key priorities you can start focusing on, today.
Module 1: Introduction to the course
In this module, our Strategy & Channel Partner Marketing Expert, Georgie Gilmore, introduces the course, and walks you through everything we’re going to cover in the following modules.
Watch Module 2 below
Module 2: What a Commercial Marketer is, and why it’s so important
In this module, Georgie covers exactly what we mean by the term ‘commercial marketer’ and why this is so critical for all of us. Once we know what we’re trying to achieve, we can map out the necessary steps to becoming one.
Watch Module 3 below
Module 3: The commercial position of today’s marketing leaders
In this module, Georgie outlines the five key areas that a marketer must be close to in order to be considered a well-rounded commercial marketer. This module also demonstrates how close to these areas most marketing leaders are today, reminding us that there’s a long way to go for all marketers.
Watch Module 4 below
Module 4: The barriers to being a commercial marketer
In this module, Georgie outlines five of the most common barriers that B2B marketers face when trying to become commercial marketers. Remember, you’re not alone!
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Module 5: The five key priorities for a commercial marketer
So, we know what a commercial marketer is, where most B2B marketers are at in their journey to becoming one, and some of the core obstacles to overcome. But what do marketers need to do right now to become a commercial marketer? In this module, Georgie quickly recaps the five key areas you should focus on, today.
Watch Module 6 below
Module 6: Company, CEO, strategy and finance
In this module, Georgie talks through the first area that a commercial marketer must be close to: your company’s purpose, CEO, strategy and finance.
The full on-demand training consists of 11 different training modules exclusively available to Propolis members.
Once completed participants receive a downloadable certificate to mark the courses completion.
Georgina, known as Georgie, is the Channel & Partner Expert for Propolis. Georgie is the founder of The B2B Marketing Expert, where her strategic, commercial, and creative prowess shines in the B2B marketing realm. With over 30 years of experience working with global giants like Cisco, Vodafone, Kaspersky, and Centrica, Georgie has honed her skills in architecting transformative marketing strategies. Her contributions have earned her numerous awards, including recognition from B2B Marketing.
Georgie’s expertise extends to building B2B brands, refining value propositions, and leading digital demand generation programs worldwide. She’s adept at managing diverse teams across continents and implementing martech solutions like Salesforce and marketing automation platforms. Transitioning from corporate roles to entrepreneurship, Georgie now runs her own consultancy, leveraging her client-side experience to tackle marketing challenges and drive business growth.